Head of Pricing

The Head of Pricing will have full accountability for the global pricing strategy. This role is pivotal in driving profitability, market share and enhancing value proposition across diverse product lines in B2C and B2B.

Client Details

Our client is a global, high growth Edtech business.

Description

The successful Head of Pricing will:

• Develop and implement worldwide pricing and packaging strategies across B2C and B2B channels, balancing revenue, profitability and market share
• Collaborate with key stakeholders to align pricing strategies with business goals, including pricing of new-to-market products and services
• Create financial models to forecast price change impact, design and implement A/B testing and utilise performance-based data to support decision-making
• Provide clear recommendations to the Executive and Product teams, linking pricing strategy to customer acquisition and lifetime value
• Conduct market analysis, competitor pricing and willingness-to-pay research
• Continually review and monitor pricing, adjusting accordingly to market conditions and business needs
• Develop insightful reporting, presenting to senior management
• Establish global, scalable processes with strong governance

Profile

The successful Head of Pricing should have:

• Proven experience in pricing strategy and leadership
• Both strategic and implementation experience
• Experience in pricing and packaging across global geographies and segments
• Pricing experience with both B2C and B2B subscription-based models, including a deep understanding of pricing impact to customer acquisition, retention and lifetime value
• Ideally an IT SAAS subscription based pricing background in both B2C and B2B products
• Excellent data literacy with a highly analytical and data focused approach to testing and making informed decisions
• Excellent communication skills, with the ability to present complex pricing strategies to a wide range of stakeholders
• Experience in large scale A/B testing
• Strong leadership skills and a team-oriented mindset
• An ability to travel to Sheffield monthly but the role can be home based

Job Offer

A competitive salary based on experience.