SEO Strategist

Location: Rainford, St Helens

Salary: 30,000.00-35,000.00 per year

Role Overview

As an SEO Strategist, you will be responsible for developing a continuous 3-month SEO strategy to deliver positive results for the client. Initially reporting to the Head of SEO, you will take a more hands-on role in client communication, strategy and project performance management.

Role Responsibilities

• Develop tailored SEO strategies that drive measurable client success.
• Take ownership of client relationships, understanding requirements and KPIs, presenting strategies, communicating results, and keeping the
• project on track by monitoring task completion and standard of work.
• Collaborate closely with Technical SEOs and other SEO roles to analyse the challenges, understand the possibilities and deploy the strategy.
• Work with the Content Marketing Team to assure content tasks are understood, achievable and bring measurable results.
• Measure success through organic traffic growth, search rankings, ROI, and client retention.
• Support other roles by providing expertise and guidance.
• Develop an understanding of the interests and capabilities of the wider SEO team to bring together the best people for the project.
• Bring industry experience and best practices into the team.
• Be responsible for client retention, relationship building, and measurable results.
• Support the Head of SEO in driving the department forward with software, strategies, and training.
• Assist in pre-deal analysis, pitching new clients, and on-boarding.
• Oversee quality standards across project work.

Ongoing Objectives

• You have strong working relationships with clients and internal colleagues.
• Take ownership of SEO strategies for all clients within the project team.
• Experienced with SEO tools and process, and always on the look out to improve quality and efficiency
• Demonstrate a proactive approach to learning new SEO strategies and applying them to project strategies.
• Contribute measurable results to client campaigns, including improved rankings, organic traffic growth, and increased conversions and demonstrating this to clients.
• Develop positive relationships with high-paying clients by delivering project success and maintaining regular communication.
• Ensuring project team members are regularly updated with feedback from client meetings, updated targets and KPIs, and future strategy.
• Early recognition of client concerns and project issues to improve retention, increase upsell opportunities and, if necessary, retain the client via another department.
• Continuously refine skills and knowledge through training opportunities and independent research.
• Collaborate effectively within the project team and across other departments, supporting the delivery of integrated digital strategies.

Success Metrics

Your performance will be evaluated based on:

• Positive onboarding with clear communication of the strategy and timelines
• Ensuring client satisfaction with provable ROI month-on-month
• Client retention rates
• Project revenue increases (upselling)
• Introducing other services (cross selling)

Who we're looking for:

We are looking for someone who thrives in a fast-paced agency environment and embodies the following qualities:

• Experience: Proven track record in SEO with hands-on experience in managing campaigns and understanding how best to utilise any budget.
• Organisation: Planning ahead, ongoing analysis, annotation, recording, monitoring and checking tasks are completed fully and to standard.
• Passion: Genuine enthusiasm for SEO and staying ahead of industry changes.
• Communication: Strong skills in presenting strategies and updates to clients and internal stakeholders. Understanding the audience and howbest to communicate with them.
• Adaptability: Comfortable managing multiple projects, shifting priorities and budgets, and knowing when to pivot a strategy.

Tools Proficiency:

Working knowledge of:

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Search Console (GSC)
• Bing Webmaster Tools
• IndexNow
• Screaming Frog
• Ahrefs
• Majestic
• KWFinder
• Wincher
• Monday.com
• and similar tools

Soft Skills:

• Strong attention to detail.
• Eagerness to learn and grow within the SEO field.
• Teamwork and collaboration skills.
• Passion for digital marketing and a proactive attitude toward improvement.

Benefits

Alongside a competitive salary of 30,000.00 to 35,000.00, Paramount Digital provides an excellent work environment with a comprehensive range of benefits, including:

• 22 days holiday plus bank holidays (increasing to 24 days after 5 years service)
• Both in-house and externally led training opportunities (by some of the best names in the SEO industry)
• Cross department training opportunities
• Customised development plan and clear career progression
• SEO conferences and events
• Pension scheme
• Free eye tests
• Mental well-being support
• Discounts with our partners
• Regular company events
• Weekly yoga wellness sessions
• And everything else youd expect from a top digital agency!