Account Executive
Account Executive
We’re on a mission to help everyone save enough to be comfortable later in life by making pensions accessible, engaging, and easy to understand .
There’s over £1 trillion sitting in UK pensions, but much of the industry is still stuck with outdated products and poor customer experiences. Penfold is changing that with a modern, tech-first platform that puts employers and savers first.
We’re a growing team of ~50 people across London and Tallinn, backed by leading fintech investors. Today, we manage £1bn+ in pension assets for 100,000+ savers and thousands of UK businesses , and we’re growing fast.
As we scale, we’re strengthening our sales team and are looking for a driven Account Executive to help us close more employers efficiently and consistently.
The Role
As an Account Executive , you’ll own and close new business opportunities with UK employers. You’ll work closely with a dedicated SDR who generates and qualifies inbound and outbound leads, allowing you to focus on what you do best: running great sales processes and closing deals .
This is a hands-on, quota-carrying role suited to a strong closer who enjoys structured sales, building trust with buyers, and converting qualified opportunities into revenue. You’ll primarily sell to HR, Finance, and Operations stakeholders at small to mid-sized businesses.
What You’ll Be Doing
Closing new business
- Own a pipeline of qualified opportunities from SDRs, marketing, and inbound demand
- Run sales cycles end-to-end: discovery, demo, proposal, negotiation, and close
- Consistently hit or exceed monthly and quarterly revenue targets
- Close a high volume of smaller deals efficiently while delivering a great buyer experience
Running effective sales cycles
- Lead structured discovery to understand customer needs and decision criteria
- Deliver tailored product demos focused on employer use cases
- Clearly articulate Penfold’s value and handle objections confidently
- Move deals forward with urgency while maintaining trust
Working closely with SDRs
- Partner on smooth handovers and deal progression
- Share feedback on lead quality, messaging, and objections
- Help refine qualification criteria to improve conversion
Contributing to sales excellence
- Maintain accurate pipeline management and forecasting in CRM
- Share customer insights with Product, Marketing, and Customer Success
- Continuously improve how we sell through best practices and experimentation
Who This Role Is Right For
Must-haves
- Proven experience as a B2B Account Executive or similar closing role
- A track record of hitting or exceeding sales targets
- Strong discovery, demo, and objection-handling skills
- Confidence selling to HR, Finance, Operations, or business owners
- Comfortable working both qualified leads and full-cycle deals
Nice-to-haves
- Experience selling SaaS, FinTech, HR tech, payroll, benefits, or financial services
- Familiarity with regulated or trust-based products
- Experience in a scale-up or high-growth environment
What Success Looks Like
- You consistently hit or exceed revenue targets
- SDR-qualified leads convert efficiently into closed deals
- Customers have a smooth, positive buying experience
- Penfold continues to grow as a trusted pension provider for UK employers
Benefits
- Competitive salary with regular reviews
- Meaningful share options
- 10% employer pension contribution (no matching required)
- Private medical insurance via Vitality
- Unlimited holiday
- Great London office at The Ministry (run by Ministry of Sound)
- Weekly company lunch
- Top-tier MacBook and WFH equipment
- Cycle to Work scheme
- Learning & professional development support
- Quarterly company socials and regular team meet-ups