RevOps & SDR Manager

Revenue Operations & SDR Lead

London | Hybrid 3 days per week

About Penfold

Penfold is on a mission to help everyone save enough to be comfortable in later life by making pensions accessible and engaging.

There’s over £1 trillion in UK pensions, but the industry is still dominated by traditional providers with outdated products and poor customer experiences. Penfold is helping bring pensions into the modern world with a technology-led platform that makes saving simple, accessible and engaging for individuals and businesses.

We’re a fast-growing fintech team based primarily across London and Tallinn, backed by leading investors. Today we manage nearly £1bn in pension assets for over 100,000 savers and thousands of businesses, and we’re continuing to scale rapidly.

As we grow our commercial team, we’re looking for someone who can lead our SDR function while building the operational foundations that allow our sales team to scale efficiently.

The Role

This is a hybrid leadership and operational role combining SDR team management with Sales Operations ownership.

You’ll lead and develop our Sales Development team, while also ensuring the systems, processes and data that power our sales organisation run smoothly and effectively.

This is an ideal role for someone who enjoys both coaching people and building scalable systems, someone who can drive pipeline growth while also creating the structure, tooling and insight that enable sales teams to perform at their best.

You’ll work closely with Sales Leadership, Marketing and Leadership to build a predictable, data-driven revenue engine as Penfold continues to grow.

Core Responsibilities

Lead and Develop the SDR Team

• Manage, coach and mentor a team of 5 SDRs, with plans to scale
• Run regular 1:1s, call coaching and pipeline reviews
• Build a high-performance culture focused on accountability and development
• Support career progression and skill development within the SDR team
• Ensure consistent delivery of high-quality pipeline for the sales team

Build Scalable Outbound Processes

• Develop structured outbound playbooks, messaging and prospecting frameworks
• Improve prospecting workflows across email, phone, LinkedIn and events
• Work with Marketing to refine ICP targeting and segmentation
• Continuously optimise messaging, sequencing and outreach strategies

Own and Optimise Sales Systems

• Act as the primary owner of HubSpot for the sales team
• Build and maintain pipeline stages, workflows, automations and dashboards
• Ensure CRM hygiene, reporting accuracy and reliable forecasting
• Improve lead routing and SDR → AE handoffs

Enable Sales Productivity

• Ensure reps have access to high-quality sales materials and collateral
• Support SDR and AE onboarding and enablement
• Document and maintain sales processes and best practices
• Reduce operational friction so reps spend more time selling

Data & Pipeline Insights

• Maintain clean lead, account and opportunity data
• Implement and manage data enrichment tools (e.g. Cognism, Apollo, ZoomInfo)
• Monitor funnel health and surface insights on:
• Conversion rates
• Pipeline velocity
• Deal bottlenecks
• Build dashboards and reports that support planning and forecasting

Tools & Systems Ownership

• Evaluate and implement sales tools (sequencing, enrichment, forecasting etc.)
• Ensure tools integrate properly with the existing tech stack
• Be the internal expert on how our sales stack works

Who This Role Is For

We’re looking for someone who combines strong SDR leadership with operational and analytical skills, and who enjoys working in a fast-growing startup environment.

Must-Haves

• Experience managing or leading an SDR / Business Development team
• Strong experience with HubSpot CRM
• Background supporting B2B sales teams (SDR + AE motions)
• Experience building outbound prospecting processes
• Strong analytical mindset and comfort working with pipeline and revenue data
• Comfortable working in fast-paced scale-ups

Nice-to-Haves

• Experience in FinTech, pensions, HR tech, employee benefits or SaaS
• Experience scaling SDR teams during high growth
• Experience implementing or managing sales tooling

Benefits

At Penfold we’re building a workplace where people feel empowered to do their best work and make a real impact.

• Competitive salary and bonus
• Meaningful share options
• 10% pension contribution on top of salary
• Private medical insurance through Vitality
• Unlimited holiday
• Hybrid working from our London office at The Ministry
• Weekly team lunches
• Learning and professional development support
• Quarterly company socials and regular team events