Sales Development Representative

Sales Development Representative (SDR) at Penfold

At Penfold, we're on a mission to make pensions work better for modern businesses — and we're growing fast. We're looking for an ambitious, proactive SDR to drive our top-of-funnel growth by connecting with UK startups and scale-ups.

The role

As an SDR at Penfold, you'll be right at the heart of our growth:

• Owning outbound outreach across calls, email, and LinkedIn
• Turning inbound interest into qualified meetings
• Researching and engaging decision-makers at high-growth companies
• Building and managing a healthy pipeline in HubSpot
• Working closely with Sales and Marketing to sharpen messaging and targeting
• Hitting targets and earning uncapped commission

Expect a high-activity role with lots of autonomy, ownership, and room to grow as we expand into new markets.

What we're looking for - Must-haves

• A proactive, driven mindset with a strong desire to hit targets
• Comfort with high-volume outreach and cold calling
• Strong communication skills and natural rapport-building ability
• Resilience and the ability to handle rejection constructively

Nice-to-haves

• Experience in B2B sales, partnerships, or growth roles
• Startup or scale-up experience
• Familiarity with tools such as HubSpot, LinkedIn Sales Navigator, or Aircall

Why join Penfold?

• Competitive OTE of £40–50k with uncapped commission
• Meaningful share options — own part of the business
• 10% pension contribution with no employee matching required
• Private medical insurance via Vitality
• Unlimited holiday — we focus on impact, not days counted
• Hybrid - a few days a week in the office
• MacBook and full WFH setup
• Cycle to Work scheme
• Weekly company lunches and regular team socials
• Strong focus on learning, development, and progression

Culture

We're building a high-performance, inclusive team where people work hard, support one another, and celebrate success together. We value diversity and are committed to creating an environment where everyone can thrive.

If you're excited by fintech, enjoy speaking with people, and want to help build something meaningful from an early stage, we'd love to hear from you.