Mandarin speaking Senior GTM Specialist-Reading

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Ref:23498

The Skills You'll Need: Mandarin, GO-TO-MARKET, product launch

Your New Salary: Up to £65k, depending on experience

Office based

Perm

Start: ASAP

Mandarin speaking Senior GTM Specialist-Reading - What You'll be Doing:

Core GTM Responsibilities?

Market Entry Strategy Design?

• Assist in developing end-to-end product launch plans, including market selection, pricing strategies (channel/promotional/regional pricing structures), channel planning, and promotion timelines
• Conduct deep analysis of UK/Ireland market demands to identify product differentiation points (e.g., technical advantages/scenario-based solutions)
• Develop competitive benchmarking models and produce sales toolkits (product USPs/KSPs, competitive comparison guides, user case libraries)

Cross-Department Collaboration & Resource Integration?

• Lead GTM processes by aligning resources across R&D, supply chain, marketing, and sales departments (e.g., marketing strategies, campaign scheduling)
• Design product training systems covering technical parameter explanations, scenario-based sales guides, and potential after-sales issue avoidance
• Coordinate with HQ for product localization (e.g., firmware version iterations, packaging compliance verification)

Product Lifecycle Management?

• Monitor KPIs (product ratings, return rates, sales volume, market share) to dynamically adjust GTM strategies
• Collect end-user feedback and analyse market/competitor trends to drive next-gen product requirements

Engineering Support Responsibilities?

• Execute product reliability testing (competitive product comparative testing/household environment testing).
• Provide pre-sales technical proposals (e.g., home network employment/security recommendations) and post-sales troubleshooting
• Submit localization improvement suggestions (software/hardware features, installation guidelines, certification compliance)

Mandarin speaking Senior GTM Specialist-Reading - The Skills You'll Need to Succeed:

• 3+ years in smart hardware GTM roles with full participation in 2 product launch projects
• Experience in cross-time zone collaboration (China HQ + European markets).
• In-depth understanding of smart home/networking technologies and products.
• Strong analytical, self-learning, and problem-solving skills.
• Ability to work in a collaborative team environment.
• Valid driver’s license.

Preferred

• Proficiency in GTM methodologies
• Relevant technical certifications in ICT
• Fluent in Mandarin (written & spoken)

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