Performance Marketing Manager
The role
As Performance Marketing Manager, you'll own paid media performance across Google, Meta and TikTok for Livefoods Direct - driving efficient customer acquisition and revenue growth through every paid channel we run. You'll set the strategy, manage the budget, and be judged on the numbers that matter: ROAS, CAC and paid-channel revenue.
What you'll do
- Own paid media strategy and execution across Google Ads (Search, Shopping, PMax), Meta Ads and TikTok Ads
- Manage GA4 measurement and reporting, keeping tracking data clean and trustworthy
- Build and maintain customer audience segments across ad platforms
- Forecast and manage paid media budgets, with clear visibility of planned vs. actual spend
- Report on paid channel performance directly to the Head of E-commerce
- Own KPIs including ROAS by channel, blended CAC, paid-channel revenue vs. target, new customer volume and tracking data quality
About you
Essential:
- 4+ years' hands-on paid e-commerce campaign management
- Hands-on experience running Google Ads: Search, Shopping and Performance Max
- Hands-on Meta & TikTok (GMV Max) Ads campaign management
- Confident with GA4, audience building/segmentation and budget forecasting
- Clear, confident communicator - you'll be reporting results and rationale to senior stakeholders
- Able to be in our Harlow office Tuesday-Thursday
Nice to have:
- Amazon Ads, Google Tag Manager or product feed tools
- WooCommerce familiarity
- SEO knowledge
- Live food or wider pet industry knowledge
What we offer
- A newly created role with real scope to shape strategy as the team and the division grow
- £45,000-£50,000, plus a hybrid working pattern (2 days remote, 3 days on-site)
- Budget ownership and a direct line to the Head of E-commerce