Senior Growth Marketing Lead

Senior Growth & Performance Manager – Central London

Location: Central London

Hybrid: 2 days a month in the office

The role:

A fast-growing digital platform is seeking a Senior Growth & Performance Manager to lead acquisition and performance marketing across all channels. This is a high-impact, senior position ideal for someone with a blend of strategic vision and hands-on execution. The successful candidate will own the growth roadmap, optimise campaigns, and drive measurable user and revenue growth in a fast-paced online environment.

This role requires a roll-your-sleeves-up mindset, a bias for action, and the ability to execute quickly while building scalable solutions. The Senior Growth & Performance Manager will also mentor a small team, innovate across channels, and act as a trusted marketing partner across the business.

Key responsibilities:

• Define and execute multi-channel acquisition strategies, including paid media, SEO, AEO, programmatic, affiliates, creator-led, offline, and emerging platforms.
• Build and optimise acquisition engines, using data-driven experiments to improve CTR, conversion rate, ROAS, and LTV/CAC.
• Lead day-to-day campaign execution, rapidly iterating and scaling winning ideas.
• Partner with SEO & AEO Manager to maximise organic search visibility and leverage AI-powered discovery channels.
• Analyse performance, develop dashboards, and present actionable insights to leadership.
• Collaborate across Product, Tech, BI, and Brand to optimise user journeys and campaign effectiveness.
• Manage and mentor the SEO & AEO Manager, fostering a high-performance, growth-oriented culture.
• Explore emerging technologies and channels to continuously improve acquisition performance.

Person profile:

• Proven track record in acquisition, growth, or performance marketing within fast-growth tech companies or online platforms.
• Deep knowledge of paid media, SEO, experimentation frameworks, and funnel analytics.
• Experience building or scaling acquisition engines from scratch.
• Strong analytical mindset and proficiency in Excel/Sheets and analytical tools.
• Hands-on, results-driven, and comfortable with ambiguity.
• Excellent communication, project management, and leadership skills.
• Knowledge of the digital marketplace or classified ads sector is a plus.

This is an exciting opportunity for a senior marketer who thrives on growth, experimentation, and performance, and wants to make a tangible impact in a dynamic and innovative digital business.