Digital Marketing Manager - Software

We’re working exclusively with the UK’s leading provider of AI-powered Digital Experience Platforms for the Healthcare and Social Housing sectors. This is a profitable, employee-owned, and purpose-driven software company that’s been innovating for over 20 years, helping more than 100 organisations improve how they engage with customers and employees.

Due to continued growth, they’re now looking to appoint a Digital Campaigns Manager — someone hands-on and commercially minded, who’s ready to take full ownership of marketing. This role reports directly into the Founder and offers a clear progression path into Head of Marketing, with the potential for broader strategic leadership in future.

What you’ll be responsible for:

• Managing and improving inbound digital funnels to deliver quality leads for the sales team
• Running outbound campaigns including email, webinars and events, working closely with sales
• Analysing and reporting on pipeline health, conversion rates and campaign performance
• Maintaining and enhancing the company’s website and social media presence to support engagement and SEO
• Using HubSpot, Salesforce and Linked-In to manage, track and optimise marketing activity

What they’re looking for:

• Proven experience in marketing for a software or SaaS company (agency or in-house)
• Strong track record of running digital campaigns that generate leads and drive revenue
• Advanced HubSpot knowledge; confident using Salesforce and Linked-In for campaign execution
• Strong content creation and copywriting skills, particularly for blog and lead-generation content
• A proactive, positive mindset with the ability to work independently and collaborate closely with commercial teams

What’s on offer:

• Salary of £50,000 to £60,000 depending on experience
• Hybrid working model (3 days per week in the Woking office)
• Entry into the employee share scheme after 2 years
• A clear path to Head of Marketing and eventually a more senior strategic role
• Opportunity to grow and lead a small marketing team
• A meaningful, purpose-led mission in the NHS and Social Housing space

If you’re ready to take full ownership of a marketing function and play a central role in a fast-growing, values-led tech business, we’d love to hear from you.