Growth Marketing Lead

Growth Marketing Lead

Global Consumer App

Salary: 60,000 75,000 + equity

Location: London hybrid (2 days a week in the office)

The Company:

With over 15 million users and $30m+ in revenue, this product-led consumer app has become one of the worlds most successful platforms in its category and theyre only getting started. Backed by Y Combinator and growing fast across 190+ countries, the team is now searching for a European Growth Marketing Lead to own regional growth across the UK, France, Germany, Belgium, the Netherlands and Turkey.

This is an opportunity to join a mission-led brand with global momentum - one thats redefining what connection looks like for millions. From viral campaigns and major OOH activations to advanced digital performance marketing, this is a team that blends data, creativity and culture to drive real impact.

The Role: Lead and Scale Growth Across Europe

Reporting directly to the Global Head of Growth, youll be responsible for driving sign-ups, engagement and brand awareness across key European markets. Youll own the growth strategy end-to-end - from GTM planning and localised campaigns, to managing regional teams and performance budgets - ensuring a balance between digital excellence and cultural resonance.

Youll work closely with performance, brand, and creative teams to deliver measurable growth while building a brand that connects deeply with diverse audiences across Europe.

Key Responsibilities:

• Develop and execute a multi-market growth strategy for the UK, France, Germany, Belgium, the Netherlands and Turkey
• Lead and mentor a team of up to 10 marketers across regional and channel specialisms
• Oversee both digital and offline marketing campaigns, ensuring creative excellence and performance impact
• Collaborate with performance marketing teams to optimise UA spend and improve CAC, retention and LTV metrics
• Build GTM playbooks and frameworks for market launches and growth experiments
• Partner with data teams to evaluate campaign performance and drive data-led optimisation
• Enhance brand awareness through culturally relevant storytelling and creative innovation
• Report on key regional KPIs, ensuring budgets and resources are aligned to deliver maximum ROI

What Theyre Looking For:

Youll bring a mix of strategic leadership, performance marketing depth, and cross-market cultural fluency. Youre data-driven and commercially sharp, but also understand how to build emotionally resonant brands that thrive in complex, multicultural markets.

Essential Experience:

• 6+ years in growth or marketing roles within fast-paced consumer or tech-driven environments
• Hands-on experience executing user acquisition campaigns across Meta, Google, TikTok and other major platforms
• Proven record of scaling marketing efforts across multiple European markets
• Deep understanding of regional media landscapes and cultural nuances
• Strong analytical mindset - confident evaluating CAC, ROI, retention, and other key growth metrics
• Track record leading and developing cross-border marketing teams
• Experience blending digital performance with offline brand building
• Familiarity with or strong appreciation of Muslim culture and audiences in Europe
• Nice to have: Additional European languages (French, German, Dutch, Turkish)

Key Skills:

Performance Marketing Regional Growth Strategy GTM Execution Meta & TikTok Ads Mobile App Growth Cross-Market Leadership Data-Driven Optimisation Brand Campaigns CAC & Retention Analysis Multi-Language Marketing Team Development

How to Apply

To apply or find out more, contact daniel@pivotallondon.co.uk or click Apply now.