Lead BI & Digital Marketing Manager (Power BI AND GCP)

Job Title: Lead Business Intelligence & Digital Marketing Manager (Power BI AND GCP)
Contract: Fixed Term (6 Months)
Location: London/Bristol (2 Days Onsite)

Rate: Highly Competitive for Suitable Candidates

Working Pattern: Full Time

Are you a visionary leader with a passion for data-driven decision-making? Do you thrive in a dynamic environment where your expertise in Business Intelligence (BI) and digital marketing can shine? If so, we have an exciting opportunity for you! Our client is looking for a Lead Business Intelligence & Digital Marketing Manager to elevate their marketing intelligence capabilities.

### About the Role

As a key figure in the Marketing team, you'll be at the forefront of developing a comprehensive BI strategy that aligns with business objectives. Your leadership will guide a talented team of BI experts, designing and implementing scalable analytics solutions using tools like Power BI and Tableau. You will enable real-time insights that drive our client's digital, CRM, and ATL marketing strategies.

### Skills Required

• Advanced BI & Analytics Experience: Proven track record in marketing or media environments.
• Digital Marketing Data Expertise: Solid understanding of reporting and performance metrics is essential.
• CRM Knowledge: Familiarity with CRM data structures and lifecycle marketing metrics such as engagement and retention.
• Technical Proficiency: Strong command of SQL, Python, or R, and experience with visualisation tools like Power BI and Tableau is essential.
• Google Cloud Platform (GCP) Experience: Hands-on skills with GCP and web/app analytics platforms including Google Analytics, Adobe Analytics, and GA4.
• Leadership Skills: Strong ability to influence stakeholders at all levels, driving strategic initiatives and innovation.

### Key Responsibilities

• Develop and Implement a BI Strategy: Create a roadmap that aligns with marketing goals and broader business priorities.
• Lead Self-Serve Analytics Solutions: Design and deliver sophisticated reporting tools using Power BI, Tableau, and others.
• Data Visualisation Best practises: Build compelling, insight-rich dashboards that tell engaging stories.
• Collaborate with Experts: Partner with the Platform team and Chief Data & Analytics Office (CDAO) to enhance BI infrastructure.
• Mentor a High-Performing Team: Foster a culture of innovation and continuous improvement while leading and prioritising BI resources.
• Establish Data Governance Standards: Ensure data quality, integrity, and security across all processes.
• Monitor Marketing Effectiveness: Work closely with the Marketing team to define and track critical metrics.

### What We Offer

• A vibrant workplace with a culture of collaboration and excellence.
• An opportunity to make a significant impact on the organisation's marketing intelligence capabilities.
• A chance to work with cutting-edge technologies and a talented team of professionals.

If you're ready to embrace this challenge and lead the charge in transforming how our client uses data in marketing, we want to hear from you!

Apply now and take the next step in your career with us! Let's create a data-driven future together!

Pontoon is an employment consultancy. We put expertise, energy, and enthusiasm into improving everyone's chance of being part of the workplace. We respect and appreciate people of all ethnicities, generations, religious beliefs, sexual orientations, gender identities, and more. We do this by showcasing their talents, skills, and unique experience in an inclusive environment that helps them thrive. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.