MarTech & Audience Manager

Job Opportunity: MarTech & Audience Manager

Contract: 9 Months
Location: Chester or Bristol (2 days per week onsite)
Rate: £413 per day (umbrella)

Are you ready to make a significant impact in the world of digital marketing? Our client, a leading organization in the financial sector, is on the lookout for a passionate and proactive MarTech & Audience Manager to join their dynamic Consumer Marketing team. This is an exciting time to be part of a transformative journey focused on performance marketing and audience management.

About the Role:

In this pivotal role, you will be at the forefront of driving growth and innovation within the Growth Accelerator of the Consumer Marketing team. As we embark on a critical data migration journey, your expertise in MarTech solutions and audience management will be essential to our success. Get ready to roll up your sleeves and collaborate with a talented team to design and execute impactful marketing strategies.

Key Responsibilities:

• Audience Management: Lead the daily management of paid media audience requests, ensuring alignment with campaign priorities in close collaboration with our media agency and marketing teams.
• Data Optimization: Proactively identify opportunities to leverage data for optimizing marketing activities, driving growth, and enhancing performance.
• Cross-Functional Collaboration: Work together with internal technology platforms, accelerator teams, and MarTech SaaS providers to provide valuable insights for transformation projects.
• Value Demonstration: Help illustrate the value of data and capabilities to drive growth and prioritize initiatives across marketing teams.
• Impactful Presentations: Create and share compelling presentations detailing optimizations and strategies with your immediate and wider team.

Essential Skills Required:

• Proven experience in paid media marketing, particularly within Google channels, Meta, or TikTok.
• Comfortable navigating change projects and collaborating with technology teams to translate marketing needs into actionable data insights.
• Strong understanding of Paid Media platforms and hands-on experience with Marketing/Advertising Technology.
• Familiarity with large-scale transformation projects, particularly involving SaaS providers and internal tech teams.
• Solid grasp of high-performing marketing activity and the tools necessary to achieve it.
• Experience managing large data volumes with a keen adherence to key data controls.
• Knowledge of the UK regulatory landscape, including GDPR and PECR.
• Proficient in Excel and data analytics, with experience in crafting and delivering engaging presentations.

Preferable Skills:

• Experience with Tealium products.
• Familiarity with Customer Decisioning platforms, such as Pega.
• Knowledge of clean room technologies.

Join our client's vibrant team and play a key role in shaping the future of marketing. If you are a self-motivated, data-savvy individual ready to make an impact, we want to hear from you!

Apply Now! Don't miss out on this opportunity to be part of an exciting transformation in the marketing landscape. Your future starts here!

Pontoon is an employment consultancy. We put expertise, energy, and enthusiasm into improving everyone's chance of being part of the workplace. We respect and appreciate people of all ethnicities, generations, religious beliefs, sexual orientations, gender identities, and more. We do this by showcasing their talents, skills, and unique experience in an inclusive environment that helps them thrive. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.

We use generative AI tools to support our candidate screening process. This helps us ensure a fair, consistent, and efficient experience for all applicants. Rest assured, all final decisions are made by our hiring team, and your application will be reviewed with care and attention.