Remote Marketing & Administrative Specialist
Job summary
Primary Care Management Solutions (PCMS) is looking for a proactive Marketing & Administrative Specialist to support the growth of our CQC-focused AI platform serving healthcare and adult social care providers across England.
- Fully Remote
- Monday-Friday, 9:00 AM - 5:00 PM (UK Time)
Key Requirements:
Marketing and lead generation experience
Strong administration and CRM skills
Excellent written and spoken English
Ability to work independently and take initiative
Experience within UK healthcare, social care, or B2B marketing is desirable.
To apply, please send your CV together with a brief outline of how you would market a new AI tool to healthcare and care providers in England.
Main duties of the job
The successful candidate will be responsible for generating leads and promoting our AI platform to healthcare and adult social care organisations across England. Duties include developing marketing campaigns, managing CRM records, conducting outreach to prospective clients, maintaining accurate databases, and providing general administrative support. The role requires strong organisational skills, excellent communication, and the ability to work independently in a fully remote environment.
About us
Primary Care Management Solutions (PCMS) is a UK-based healthcare consultancy and workforce solutions provider specialising in primary care and healthcare management. We work closely with GP practices, Primary Care Networks, healthcare providers, and adult social care organisations across England, delivering recruitment, operational support, HR services, compliance solutions, and business improvement initiatives. Our focus is on helping healthcare organisations improve efficiency, maintain regulatory compliance, and deliver high-quality patient care through innovative solutions and expert support.
Job description
Job responsibilities
This is a unique role that blends strategic marketing creation with organized administrative execution. Because this is a remote position, we need a true self-leadersomeone who doesn't just wait for instructions, but brings fresh ideas to the table and executes them effectively.
Key Responsibilities
Marketing & Strategy
Strategy Development: Design and implement creative marketing strategies to introduce our new digital tool to the English healthcare market.
Lead Generation: Identify and target key decision-makers within regulated health and adult social care organizations.
Campaign Creation: Brainstorm, develop, and execute multi-channel marketing ideas (e.g., email outreach, social media, content marketing).
Market Awareness: Position our digital tool as a "must-have" solution for compliance, efficiency, or care quality in England.
Administration & CRM Management (40%)
CRM Management: Keep our Customer Relationship Management (CRM) system clean, updated, and organized. Track leads, pipelines, and interactions.
Data Organization: Maintain accurate records of target organizations, contact details, and outreach history.
Daily Admin: Handle general administrative tasks to support business operations and ensure smooth communication.
Candidate Requirements
Essential Skills & Experience:
English Proficiency: Fluent or native-level spoken and written English with excellent communication skills.
Marketing Expertise: Proven experience in creating marketing strategies, generating leads, and executing campaigns from scratch.
Administrative Experience: Strong background in general administration and managing business workflows.
Self-Leadership: Highly autonomous. You must be able to manage your own time, take initiative, and come up with independent solutions.
Person Specification
Experience
- Prior experience marketing to the UK B2B sector, specifically healthcare or social care.
- Familiarity with CQC (Care Quality Commission) regulations or the English healthcare landscape.
What We Offer
- 100% Remote Work: Work from the comfort of your own home.
- Creative Freedom: The opportunity to own the marketing strategy and see your direct impact on a new product launch.
- Stable Hours: Consistent 9-to-5 UK business hours.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Certificate of Sponsorship
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website.
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants.
Employer details
Employer name
Primary Care Management Solutions Ltd
Address
Primary Care Management Solutions Ltd.
86-90 Paul Street
London
EC2A 4NE
United Kingdom
Employer's website
https://www.pcmsolutions.co.uk