Vice President of Sales

Hiring: VP Sales (EMEA / Global)

AI Agents / Customer Service / Customer Support

Customer support is being rebuilt from the ground up - and this team is building an enterprise-grade AI agent "workforce" that can handle complex customer conversations end-to-end across chat, email (and voice in beta), with orchestration + guardrails + enterprise reliability.

Why this is a big one

Breakout traction: from stealth to ~£1m ARR in ~4 months, and 3 founders → ~18 people in roughly the same period.

Real enterprise ROI: one customer story highlights ~60% lower support costs and ~$1M annual cost savings, with faster resolution + higher CSAT.

Category timing: this isn't "chatbots" — it's a new workforce model for enterprise customer service.

Proven founders + elite backing: repeat founders (prior exit) + operator-led seed support.

The role (VP Sales — zero → one)

This is a hands-on player/coach role. You'll personally close enterprise deals while building the operating system: ICP, pipeline process, repeatable motion, forecasting cadence, pricing/packaging inputs, and the first sales hires. You report directly into the CEO as their commercial right-hand.

What you'll do

  • Close revenue personally: own strategic new-logo deals end-to-end (discovery → proposal → negotiation → close)
  • Run senior enterprise cycles: CX/Support, Ops, IT/Security, Procurement, C-level stakeholders
  • Build the sales machine: ICP + segmentation + qualification, outbound strategy, deal reviews, forecasting cadence, CRM hygiene.
  • Hire + lead early team: recruit/onboard/coaching, playbooks, enablement, performance culture.
  • Cross-functional GTM: align product, marketing, partnerships, CS on one revenue motion; shape commercial guardrails.

Ideal profile

  • Enterprise B2B SaaS sales leader (CX/Support/IT/Commercial environments a plus)
  • Track record closing complex multi-stakeholder deals (6–7 figure ACV/TCV a plus)
  • Builder mentality: early-stage ambiguity, pace, "build while selling"
  • Pipeline creation chops (not just inbound-led) + operator discipline (process/forecasting)
  • Player/coach leadership style with high standards
  • Bonus: AI/automation/workflow platforms; security/compliance-led enterprise motions

Job Details

Company
Primis
Location
England, UK
Employment Type
Full-time
Posted