Content and Social Manager

Our Telco Partner is seeking an experienced content marketing and social media manager to lead its content strategy and delivery, with a particular focus on organic social performance — primarily LinkedIn.

The role will build and scale an always-on content engine that increases awareness, strengthens credibility and engagement, and supports measurable demand generation across both the core business and new growth areas.

This position serves as the Customer Office’s lead content marketer, lead copywriter, and social channel expert, responsible for persona-led messaging, editorial planning, and multi-channel content execution across social media, website content, campaigns, and nurture programmes.

Key Responsibilities

Strategy & Ownership

• Own the organisation’s LinkedIn and organic social strategy as a key channel for:
• Corporate visibility and credibility
• Thought leadership
• Proposition education and category creation
• Talent and culture storytelling (in partnership with Corporate Communications)
• Growth campaigns and vertical market engagement
• Define channel standards and operating principles, including:
• Tone of voice and messaging
• Content formats and recurring series
• Engagement and community management
• Executive amplification and leadership visibility support
• Ensure social content aligns with the wider corporate narrative, brand strategy, and marketing priorities.

Content Delivery & Execution

• Build and manage a scalable LinkedIn and social publishing engine, including:
• Weekly publishing cadence
• Repeatable content series
• Event and campaign amplification
• Community engagement and comment strategy
• Create and manage high-performing social content optimised for LinkedIn and other digital channels, including:
• Strong hooks and storytelling structures
• Clear calls-to-action and conversion pathways
• Collaboration with creative and studio teams to develop impactful visual assets
• Support senior leadership visibility through:
• Executive content drafting and ghostwriting
• Voice guidance and content repurposing
• Narrative alignment with corporate affairs and reputation management
• Monitor, analyse, and optimise channel performance, providing insight into:
• Engagement trends
• Audience and follower growth
• Best-performing themes and content formats
• Click-through performance and contribution to lead generation

Role Expertise

Knowledge

• Expert understanding of LinkedIn best practice for B2B brands, including:
• Content formats and engagement models
• Organic growth strategies
• Social performance optimisation
• Strong understanding of how social metrics connect to awareness, consideration, and demand generation.

Skills

• Excellent copywriting and storytelling skills across digital and social channels
• Ability to create high-performing content tailored to audience behaviours and platform dynamics
• Strong channel optimisation and performance analysis capability
• Experience shaping executive and leadership social presence

Experience

• Proven track record of growing LinkedIn engagement and brand visibility within a B2B environment
• Experience developing scalable content programmes and repeatable publishing rhythms
• Demonstrable success in delivering thought leadership and commercially impactful content strategies

Values & Behaviours

The successful candidate will demonstrate professionalism, openness, and respect, while consistently putting customers first, acting with integrity, and driving continuous improvement and innovation.