Demand Generation Manager

Demand Generation Manager – Fast-Growth Finance Automation SaaS 🚀💸

Propel is partnering with a leading international SaaS group in the finance automation and performance management space, powering finance teams with intelligent tools across consolidation, financial close, reconciliation, reporting and budgeting.

With three complementary products, a growing footprint across the UK, Ireland and the Nordics, and ambitious revenue targets ahead, the business is now hiring a Demand Generation Manager to take full ownership of pipeline generation and build the engine that drives revenue across all markets.

Sitting at the intersection of sales and marketing, you’ll be the person who understands the commercial number, reverse-engineers it into MQL/SQL goals, and builds the campaigns, programs and digital activity that deliver the pipeline.

What you’ll be doing:

• Acting as the right hand to the commercial and marketing leads, owning day-to-day demand generation across three SaaS brands.
• Building and executing multi-channel campaigns across paid search, paid social, SEO, email and ABM to drive high-quality, sales-ready demand in the UK and Nordics.
• Translating revenue targets into full-funnel plans, modelling MQL and SQL requirements, and shaping the activity needed to support predictable pipeline generation.
• Leveraging HubSpot for automation, lead scoring, reporting and funnel optimisation, ensuring a seamless, efficient handoff between marketing and sales.
• Analysing performance across all channels, spotting opportunities, running experiments and optimising for ROI.

What they’re looking for:

• 4+ years’ experience in B2B SaaS demand generation or digital acquisition.
• A strong analytical operator who can break down sales targets into MQL/SQL goals and build the activity required to hit them.
• Hands-on experience with HubSpot workflows, automation, reporting and CRM processes.
• Familiarity with finance automation, financial close, or related SaaS competitors is advantageous.
• Someone proactive, commercially minded and confident owning channels end-to-end.

📍 Location: Greater London, Hybrid

A brilliant opportunity to join a high-growth SaaS group and build a demand engine that will power their next phase of international expansion.

Demand Generation Manager – Fast-Growth Finance Automation SaaS 🚀💸