Sales Development Representative

Sales Development Representative (SDR)

B2B | Retail | Performance Marketing / Loyalty

The Company

We’re working with a high-growth UK B2B platform operating at the intersection of retail, performance marketing and loyalty.

The business is scaling fast:

• 100,000+ new consumer members every month
• Aggressive plans to onboard 100+ new retail partners
• Strong product-market fit with UK retailers
• Backed by a proven commercial leadership team that invests heavily in its people

This is a company where good salespeople are trusted, developed and promoted .

The Opportunity

This is an exciting opportunity to join a high-performing New Business team as an SDR, acting as the engine of outbound growth .

You’ll sit at the top of the funnel, working closely with Sales, Marketing and leadership to identify, engage and qualify retail prospects — setting up high-quality meetings for the Business Development team.

For the right person, this role offers:

• Structured training
• Hands-on mentoring
• Clear progression into a BDM role (typically within ~12 months)

What You’ll Be Doing

• Generating sales-qualified leads via outbound prospecting:
• LinkedIn
• Email
• Phone
• Events
• Booking discovery meetings for Business Development Managers
• Researching target retail accounts and buyer personas
• Working closely with Marketing to follow up on campaigns and inbound interest
• Creating and managing outbound email and LinkedIn sequences
• Running discovery-style conversations to uncover needs, pain points and buying triggers
• Clearly articulating the company’s value proposition and differentiators
• Feeding insights back into Sales and Marketing to continuously improve messaging and results

What They’re Looking For

Must-haves

• 1 years’ experience as an SDR or in a lead-generation / outbound sales role in RetailTech, Fintech (payments), performance marketing, loyalty / rewards.
• Strong written and verbal communication skills
• Proven ability to hit or exceed activity and meeting targets
• Confidence speaking with senior stakeholders
• Comfortable working in a 100% outbound environment
• Experience using CRM systems and sales tools
• Ambition to progress into a closing role.

Salary & Package

• Base salary: £40,000 + 20k OTE (uncapped)
• Share options
• Hybrid working (Central London office)
• Flexible working hours
• Private medical insurance
• Life assurance (5x salary)
• Health cash plan & wellbeing support
• Learning & development budget
• Generous holiday allowance + birthday leave
• Clear progression and professional accreditation support

Culture & Progression

• High-energy, supportive sales culture
• Strong emphasis on 1:1 mentoring and coaching
• No egos, no politics — just people who want to win together
• Clear expectation of progression for high performers
• Multiple examples of SDRs progressing into BDM roles internally