Head of Marketing

£70,000 + Bonus + Benefits | North of England (Hybrid)

Opportunity to grow into CMO | Exclusive with Proximity Recruitment

Proximity Recruitment is proud to partner exclusively with a forward-thinking and fast-scaling Hospitality & EPOS Technology business to find a strategic and commercially driven Head of Marketing. This pivotal leadership role offers the chance to shape and deliver the company’s go-to-market strategy across both UK and international markets.

We're looking for a proven marketing leader with hospitality technology or EPOS experience, ready to take ownership of a fast-growing function with a clear route to Chief Marketing Officer.

Why Apply?

• Join the Senior Leadership Team, working closely with the board to define strategic direction
• Influence multi-million-pound budgets and build a high-performance marketing team (starting with 2 direct reports)
• Help scale a business already partnered with over 900 retained hospitality brands
• Work flexibly—office-based once a fortnight in the North of England

Key Responsibilities

• Develop and execute a data-driven marketing strategy that fuels qualified leads and aligns with business growth plans
• Take ownership of core marketing KPIs: MQLs, conversion rates, CAC, LTV, and ROI
• Drive marketing analytics, performance tracking, A/B testing, and CRO best practices
• Oversee digital marketing performance, including SEO, PPC, social media, and email campaigns
• Implement and optimise marketing automation tools
• Collaborate cross-functionally with product, commercial, and service teams
• Lead customer segmentation analysis to inform targeting strategies
• Build and manage content marketing and thought leadership initiatives
• Identify and develop strategic partnerships within the hospitality technology sector
• Report regularly to the board on marketing performance and strategy
• Grow, mentor, and inspire a data-driven and high-performing team

What We’re Looking For

• A strategic marketing leader with experience in hospitality technology or EPOS
• Demonstrable success managing teams, scaling marketing efforts, and delivering measurable ROI
• Strong commercial awareness and experience working at or reporting to board level
• Hands-on experience with digital performance tools and marketing automation platforms

If you're ready to take the next step in your marketing leadership journey—and play a vital role in scaling a tech-driven hospitality business with international ambitions—we'd love to hear from you.

Apply now to learn more.