B2B Marketing Manager

About The Role B2B Marketing Manager Location: London Hybrid role Contract: Full time, 37.5 hrs per week Package: competitive + benefits About the role: An exciting new role within our Marketing team, we are looking for a Marketing Manager to lead marketing activity for key business segments. You will be working closely with stakeholders supporting the business, creating and delivering demand gen campaigns to contribute towards reaching net new business, driving leads, penetrating deeper with existing customers and delivering compelling and engaging campaigns driven by data informed decision making. This role will create and execute targeted lead generation marketing activities across a range of channels to promote QA to a B2B audience Responsibilities

• Create and deliver a campaign marketing plan that will effectively target customers across multiple channels
• Develop compelling propositions and marketing messages that resonate with the target audiences
• Execute the marketing plan on time and in budget, delivering marketing activities with a core focus on lead generation
• Develop relationships with key stakeholders to drive engagement with the marketing campaigns
• Run effective internal and external campaign launches to ensure activities are understood and supported
• Work with key stakeholders (Sales & wider marketing team) to drive forward process for lead management and measurement of campaign effectiveness
• Responsible for delivering a positive ROI on campaigns and keeping to budget
• Ensure that all marketing activity is tracked, analysed and reported and learnings used to optimise performance and maximise ROI

Skills and Experience:

• Demonstrable experience of campaign planning and strategy, preferably working with a B2B technology brand (ABM and/or co-marketing experience a bonus)
• Experience managing lead generation campaigns across a variety of channels
• Proven track record of campaign management and optimisation
• Experience of using analytics and reporting to measure campaign results and action optimisations
• Experience in planning multi-stage lead nurturing campaigns
• Demonstrable experience of producing print and online communications
• Experience of managing multiple stakeholders at all levels and suppliers to drive desired outcome
• Experience of budget management
• Strong planning and organisation skills with an ability to manage multiple projects to tight timescales
•  Experience of people management (desirable)

About The OrganisationAt QA, we believe the future belongs to organisations that are able to learn, master and apply new skills at pace and scale. As the largest tech training company in the UK aand the fastest growing in the US, we partner with 96% of the FTSE and most of the Fortune 500. We have served over 4,00a0 customers and 1+ million learners in the last 3 years.Our Mission: We teach the critical AI, technology, digital and Human skills needed to transform and succeed in a changing world. We do this through tailored learning programmes that connect learning across an organisation, create continuity for learners, and feature collaborative, cohort-based modalities to apply skills at pace and at scale.Our unique end-to-end learning solutions draw from deep expertise across Apprenticeships, Instructor-led training, Self-paced Learning and Blended Learning.You can find out more about us at Wellbeing & Benefits Your wellbeing matters to us. That’s why we offer benefits designed to help you recharge and thrive, including:

• 27 days Annual Leave (4 days used for the festive closure) plus Bank Holidays

• Holiday Buying scheme
• Medicash plan, Wellhub, Cycle to Work scheme
• Private Medical Insurance at corporate rates
• Employee Assistance Programme
• Employee Discounts Benefit Hub
• 3 Development days
• 2 Charity days per year
• Pension Scheme
• Early Friday Finish at 4pm

Our people  We are an equal opportunity employer, focused on promoting a welcoming and inclusive environment. We embrace diversity, welcome applications from all candidates and aim to support the career growth of everyone. This means no matter what your gender, age, ethnicity, beliefs, or sexual orientation, or if you are disabled or a carer, we welcome you and the different perspectives you bring to our diverse family. We’re proud of the progress we’ve achieved over the last few years to build an inclusive culture and celebrate our diversity.As a Disability Confident Employer, we guarantee that all applicants with a disability who meet the role criteria will progress to the next stage of the process. Please let us know if you require any reasonable adjustments.#LI-VK