Regional Sales Manager - North

About the Company

RDi employs cutting-edge production techniques to refine the process of managing sensitive data, messaging, IVD kitting and fulfilment.

Overview

We are seeking a motivated Sales Professional to own and grow the Northern region by generating new business, expanding existing accounts, and driving adoption of RDi’s diagnostic and digital solutions. This role requires a hunter mindset, disciplined sales execution, and strong commercial acumen within NHS and private healthcare settings.

You will treat your region as a business - building pipeline, opening doors, and closing deals through proactive outreach, strategic account planning, and deep customer engagement.

Key Responsibilities

1. Territory Ownership & New Business Generation

• Develop and execute a quarterly and annual territory plan aligned to national commercial priorities.
• Generate your own pipeline through high-activity outbound outreach such as calls, emails, LinkedIn, field visits, walk-ins, events.
• Prospect into NHS Trusts, pathology networks, primary care, private labs, and diagnostics providers.
• Map all accounts within the region and identify decision-makers, influencers, and clinical champions.
• Build momentum by consistently filling the top of the funnel and progressing opportunities through disciplined follow-up.

2. Sales Execution & Deal Closing

• Lead customer conversations from first outreach to close, including presentations, demos, workflow discussions, and commercial proposals.
• Navigate multi-stakeholder NHS environments (clinical, operational, procurement, ICB/ICS structures).
• Run a structured sales process using CRM (HubSpot) — accurate forecasting, disciplined pipeline management, and timely updates.
• Qualify deals rigorously to focus effort on the highest-probability opportunities.
• Drive renewals and expansions within existing accounts, supported by national account leads when needed.

3. Customer & Market Engagement

• Build strong, credible relationships with key clinical, operational, and procurement stakeholders.
• Develop KOL relationships, case studies, and reference sites to support regional growth.
• Attend and present at local and regional conferences, exhibitions, and Trust/ICS-level meetings.
• Gather and share market intelligence with the wider commercial and product teams.

4. Cross-Functional Collaboration

• Work closely with Product Specialists, Marketing, Technical Support, and Implementation teams to coordinate customer engagement.
• Support the onboarding of new customers through clear communication, expectation-setting, and coordination with internal teams.
• Provide structured feedback into product development, marketing campaigns, and service improvement.

5. Sales Discipline & Reporting

• Maintain impeccable CRM hygiene — every deal, note, forecast, and activity logged.
• Provide monthly management reporting with pipeline updates, risks, and performance commentary.
• Use data to drive decisions, prioritise accounts, and refine your approach.
• Own your sales number — full accountability for hitting quarterly and annual targets.

6. Continuous Development

• Stay informed about NHS changes, ICB/ICS evolution, procurement rules, and clinical pathway updates.
• Maintain up-to-date knowledge of RDi’s portfolio, digital solutions, and emerging technology developments.
• Continuously improve your sales craft — objection handling, closing skills, account mapping, and territory optimisation.

Requirements

• 3–5+ years in new business sales within healthcare, diagnostics, medical devices, or regulated B2B.
• Proven success generating and closing new business — not just managing existing accounts.
• Experience selling into NHS Trusts, pathology, primary care, ICB/ICS structures, or private labs.
• Strong understanding of NHS procurement mechanics, frameworks, and multi-stakeholder selling.

Core Skills & Behaviours

• High-energy, hunter mentality; thrives on building new pipeline
• Strong outbound discipline — confident with cold outreach, field visits, and direct engagement.
• Excellent communicator with adaptable style for clinical, operational, and commercial audiences.
• Persistent, resilient, and comfortable with long NHS sales cycles.
• CRM-native mindset — accurate forecasting and meticulous recording.
• Calm under pressure, solutions-focused, and proactive.

Desirable Attributes

• Knowledge of microbiology, sepsis, sexual health, diagnostic workflows, or wider clinical pathways.
• Experience selling into private labs, diagnostics providers, or enterprise healthcare groups.
• Familiarity with sample collection requirements, self-collection, or in-vitro regulations.
• Background in digital health, LIMS, or clinical workflow technology.