Ecommerce Manager

Freelance / Interim / FTC | 2–4 days per week | Can be remote or hybrid

At Rebecca Udall, we are redefining the luxury homeware vertical through our ethos to elevate the everyday . Founded in 2019, we are a fast-growing, predominantly DTC independent brand spanning bed, bath, table and home décor categories. Our collections are consciously designed and crafted with artisan and heritage partners around the world, ensuring we create pieces that are thoughtful, joyful and design-led. We are a digitally focused, customer-first brand with an entrepreneurial spirit and a strong sense of care in everything we do.

We are looking for an exceptional Ecommerce Manager or Senior Ecommerce Manager to take ownership of our website and drive the next phase of growth.

This is a newly created role with significant scope and impact. You will lead and optimise our Shopify Plus ecosystem end-to-end, managing the site architecture, CMS, theme setup, integrations, and day-to-day trading and content updates. You’ll combine strategic thinking with hands-on execution, delegating team tasks, and using the platform and wider tech stack to enhance customer experiences and drive trading performance.

You will be confident working within Shopify Plus at a granular level - identifying friction points, implementing improvements quickly, and leveraging apps, integrations, features and best-in-class practices to continuously evolve the site. This role requires someone who doesn’t just manage a website, but actively drives optimisation through it.

We are open to freelance, interim, part-time and fixed term arrangements (2–4 days per week), with remote or hybrid working considered. Our priority is finding the right person - someone who thrives in a fast-paced, creative and entrepreneurial environment and can make a tangible impact from day one.

• Accelerate growth across both the UK (core market) and internationally, particularly in the US and Europe
• Lead within the luxury homeware space through exceptional content, ensuring the site sets the standard for inspiration, storytelling and execution
• Deliver excellent experiences, creating seamless, considered and high-converting customer journeys
• Continue scaling at pace, embedding a true scale-up mindset while maintaining exceptional standards

Reporting directly to the Founder, you will have ownership of ecommerce and everything that comes with it - from Shopify setup and CMS governance to site performance, trading, launches and customer experience.

You will be responsible for ensuring our website reflects the quality, detail and care of our brand, while driving measurable results.

• Ownership of the website end-to-end , with accountability for onsite performance and optimisation
• Manage our Shopify Plus ecosystem , ensuring best-in-class site structure and configuration, features and ongoing optimisation
• Drive commercial performance , identifying and executing opportunities to improve conversion, AOV and retention
• Build best-in-class customer journeys , delivering a seamless, considered customer experience from first touch to post-purchase
• Own CRO strategy and execution , implementing testing, insights and optimisation to unlock growth
• Manage site architecture, ensuring taxonomy, navigation and all pages are well structured, easy to browse, commercially strong, visually aligned and on-brand
• Lead the ecommerce team (2), handling complex tasks, delegating and balancing workload, addressing skill gaps with training, and reviewing outputs
• Oversee site operations , including campaign launches, product setup, content updates, testing, site readiness and overall governance
• Own the ecommerce tech stack , confidently managing apps, integrations and recommending new solutions to improve performance and efficiency
• Manage development agency relationships , ensuring clear direction, prioritisation and delivery against roadmap
• Collaborate cross-functionally with marketing, buying and customer services teams as well as the founder and leadership team to align and execute business priorities
• Operate with pace and precision , balancing speed with strong attention to detail

• Proven experience as an Ecommerce Manager or Senior Ecommerce Manager within a premium or luxury DTC brand
• A genuine appreciation for design-led brands and the expectations of a luxury customer within the interiors and homeware space
• Deep expertise in Shopify Plus, with a strong understanding of CMS architecture, theme customisation, page design, and the wider ecommerce ecosystem
• Proven experience trading UK and international markets, with good knowledge of regional nuances and market requirements
• Strong understanding of CRO, UX and customer journey optimisation, with clear examples of impact
• Solid understanding of digital marketing channels e.g. Paid Search, SEO and CRM, with the ability to spot opportunities and work cross-functionality
• Highly analytical, with the ability to translate data into actionable insights
• Commercially minded, with a strong instinct and proven ability to understand what inspires customers and drives performance
• Detail-oriented, with high standards and a clear focus on processes and executional excellence
• Collaborative style and a natural ability to work cross-functionally across multiple teams with a positive and proactive approach
• Comfortable operating in a fast-paced, evolving environment, with the ability to prioritise effectively and adapt quickly to change
• Strong project management skills and experience working effectively with external partners

We are a small, ambitious and passionate team, and this role offers the opportunity to make a real impact at a critical stage of growth.

We are committed to building a flexible working environment and are open to freelance, interim, part-time or fixed term arrangements. Remote working is absolutely considered, however occasional in-house time in our offices in Malton, North Yorkshire will be required.

No agencies or consulting firms, please. Applicants must be UK based and have the right to work here. We are focused on finding the right individual fit for the brand.