CRM Strategy Lead
Job Title: Customer Strategy Lead
Location: Chertsey, UK (Hybrid)
Contract Type: Contract till Dec 2027
About the Role:
Customer Strategy Lead
Location: Chertsey, Surrey (Hybrid)
About the Role: We are partnering with a globally recognized leader in electronics to find a Customer Strategy Lead. In this role, you will lead the direct-to-consumer (D2C) European Customer Strategy across owned and paid channels to deliver premium, personalized experiences across a multi-touchpoint ecosystem. You will be accountable for driving customer growth, increasing customer lifetime value (CLV), and optimizing retention and engagement programs.
Key Responsibilities:
Initiate and deliver a customer-centric European Customer Strategy and roadmap across owned and paid channels.
Build business cases to drive investment in new innovations using MarTech capabilities.
Develop audience strategies for flagship campaigns to drive incremental revenue opportunities.
Act as the primary point of contact for global headquarters and European subsidiaries regarding customer initiatives.
Manage a multi-vendor framework, including specialized delivery partners and partner agencies.
What We Need:
10+ years of experience in Customer and Digital Marketing within data-driven organizations.
Deep expertise in Integrated Campaign Management tools, specifically Adobe Marketing Cloud (Adobe Campaign, Adobe Experience Platform, Adobe Target, & Adobe Audience Manager).
Proven track record of implementing European-wide, multi-touchpoint marketing plans across digital channels.
Strong analytical skills to translate data and insights into actionable growth strategies.
Experience leading virtual teams and driving significant business transformation in complex environments.
If interested, kindly share me your updated CV to dona. thomas@ randstad (url removed)
Randstad Technologies is acting as an Employment Business in relation to this vacancy.