Marketing Manager (II) (GOG1JP)

B2B Marketing Manager, YouTube Advertising EMEA

Location: London (St. Giles)

Work Mode: Hybrid (Tue, Wed, Thu in-office)

Contract: 12 Months

The Mission

We aren't marketing to consumers; we are marketing to the C-suite. Your job is to convince CMOs and media agencies at brands like Unilever, L'Oréal, and BMW to shift their multi-million pound budgets from traditional TV, TikTok, and Instagram over to YouTube.

You will own the narrative that positions YouTube as the "New Mainstream"-a full-funnel Powerhouse driven by creator fandom and bulletproof business ROI.

What You'll Do

• Drive the Full-Funnel Narrative: Prove how AI-backed tools (Demand Gen, PMax) convert views into direct sales.

• Weaponize Creator Fandom: Build B2B programs demonstrating why creator-led ads drive 4x more purchase intent than rival platforms.

• Enable Sales: Arm Google's sales teams with the data-driven killer decks needed to win the market share war.

Who You Are

• A strategic B2B or agency storyteller who speaks fluent "CMO and Media Effectiveness."

• Deeply familiar with the EMEA media landscape, video landscape, and shifting TV budgets.

• Data-driven, commercially obsessed, and ready to turn digital culture into corporate revenue.

Randstad Technologies is acting as an Employment Business in relation to this vacancy.