Lifecycle Marketing Manager

We are looking for a Lifecycle Marketing Manager to work strategically with our client wider team. We are looking for a seasoned proffessional who is able to map and optimize customer journeies to maximize engagement, retention, and lifetime value. We are seeking an experienced individual who as experience in designing multi-channel automation (email, SMS, push notifications), run relentless test-and-learn programs, and analyse user behaviour to convert, upsell, and prevent churn.

Core Responsibilities

• Journey Mapping: Design bespoke multi-step messaging sequences mapping the ideal customer path from onboarding and first-purchase to SKU upsell and renewal.
• Campaign Execution: Build, manage, and QA automated campaigns in marketing automation platforms (e.g., Braze, Marketo, Customer.io).
• Experimentation Engine: Drive A/B testing across messaging, send timing, and segmentation to continuously improve open rates, conversion, and ROI.
• Data & Analytics: Define campaign KPIs, pull data, build dashboards, and translate behavioral insights into actionable roadmap adjustments.
• Cross-Functional Collaboration: Align with Product, Product Marketing, Sales, and Customer Success to ensure messaging is accurate, consistent, and localised.
• Account-Based Marketing (ABM): Partner with Sales to deploy highly personalized messaging to specific high-value target accounts.

Requirements

• Experience: 3 to 7+ years in lifecycle marketing, CRM, or growth marketing.
• Technical Skills: Hands-on experience with enterprise CRM/automation tools like Braze, Marketo, or Customer.io, alongside funnel analytics (Google Analytics, SQL/Excel).
• Analytical Mindset: Strong ability to leverage customer insights, behaviour data, and NPS scores for data-led funnel strategies.
• Communication: Exceptional copywriting skills and the ability to turn complex concepts into clear, compliant, and culturally tailored customer messaging.

We review every application submitted through LinkedIn official application process . Please do not send direct messages or LinkedIn connection requests to our team members regarding this role. Due to the high volume of applicants, doing so will not fast-track your application and may be viewed as a failure to follow the application instructions. Thank you for helping us keep the process fair and organised for everyone!

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