Digital Manager, Optimisation, Website UX, Digital Audits, Strategy

Top reasons to work for this Software client:

• Basic salary to 55k per annum.
• Remote based role.
• Early Finish Fridays.
• Flexible 37.5 hours per week.
• Core hours M to T 9.30am-4pm, core hours Friday 9.30am-12pm.
• Award winning, fast paced collaborative Cybersecurity Software Business.
• Joining at an exciting time of company growth.
• Pivotal role focussing Optimisation, Website UX, Digital Audit, Strategy, PPC, SEO, Data
• Working with the Marketing Programme Manager & Marketing Content Manager.
• Opportunity to impact and propel your career, big emphasis on training & development.
• Holiday Allowance 25 days, rising to 30 days + BH + Buy / Sell additional
• Flexible hours - Including banking hours, shorter core hours on a Friday.
• Duvet Days, Recognition Awards
• Competitive Pension Scheme
• Cash-back Healthcare Plan.

Broad Core Responsibilities:

• Work with the Marketing Programme Manager to understand the target audience.
• Collaborate with the Content Manager on Campaigns.
• Share insights with the Marketing Team.
• Shape user journeys whilst delivering on the GTM plan.
• Developing the online user experience and analysing how customers and prospects move through the digital marketing funnel, alongside managing, supporting and developing the Digital team.
• Optimise the website for users as well as search engines.
• Take ownership of the data architecture of the website / managing ongoing development.

Expected Qualifications, Skills & Experience:

• Proven success in an in-house role leading digital.
• Strong skills in: Optimisations, Website UX, Data, Digital Audits, Strategy & Implementations.
• B2B marketing experience, understand the digital journey.
• Experience in managing the digital tech stack and automation tools.
• Enjoy collaborating with content, sales, and product teams.
• Experienced working alongside a content marketing team so that you can collaborate on campaigns and optimise them in the marketing automation system (HubSpot).

Highly desirable:

• Experience in the Cybersecurity / SaaS / Tech Sectors
• Hands-on in-house PPC and SEO experience
• Experience of working with tools such as Semrush, Hotjar, Zoominfo