Marketing Program Manager, Demand Generation

Top reasons to work for this software client:

• Basic salary to 55k per annum.
• Remote based role.
• Flexible hours, early finish Friday.
• Award winning, fast paced collaborative Cybersecurity Software Business.
• Joining at an exciting time of company growth.
• Focus: drive brand awareness, demand generation, marketing qualified leads & nurturing leads.
• Working closely with the Digital Marketing, Sales & Product Teams.
• Rewarding blend: design & develop marketing campaigns that drive demand.
• Opportunity to impact and propel your career, big emphasis on training & development.
• Holiday Allowance 25 days, rising to 30 days + BH + Buy / Sell additional
• Flexible hours - Including banking hours, shorter core hours on a Friday
• Duvet Days, Recognition Awards
• Competitive Pension Scheme
• Cash-back Healthcare Plan.

Broad Core Responsibilities:

• Scope, design and develop marketing campaigns that drive demand.
• Proactive in researching and developing campaign ideas that drive results with the defined audience.
• Developing campaign briefs, timelines and KPIs aligned to marketing and pipeline goals.
• Reverse funnelling to measure target conversion rates against campaign target to track performance.
• KPI Management (Marketing Qualified Leads, Sales Qualified Leads).

Expected Qualifications, Skills & Experience:

• Relevant experience delivering demand generation results.
• Solid experience managing and executing effective demand/lead generation campaigns.
• Experienced using HubSpot or similar.
• Strong project management and communication skills.
• Understanding of B2B buyer journeys and sales funnels.
• Experience managing external agencies to scale campaigns/execution.
• Passion for customer-first initiatives, and a desire to continually learn.

Highly desirable:

• Experience in the Cybersecurity Industry