Marketing Automation & Funnel Manager - HubSpot. Hybrid or Remote

Revenue Funnels | HubSpot | Marketing Automation | Lead Generation

Great marketing doesn't stop when someone fills in a form.

The real magic happens afterwards.

It's building the journeys, automations and customer experiences that turn enquiries into conversations and conversations into customers.

That's exactly what we're looking for.

We're The Travel Franchise - the UK's leading travel franchise, voted Best Lifestyle Franchise in the World two years running. We generate thousands of enquiries every month, and we're looking for someone who enjoys building smart marketing automations, high-converting funnels and seamless customer journeys to help us convert even more of that demand into new franchise owners.

Note: Non-negotiables - Solid strategy, ideation and GTM skills. Impeccable spoken and written English. And you love testing!

The Role at a Glance

Funnel & Marketing Automation Manager

Remote - UK | Bournemouth Preferred for Occasional Collaboration

£45,000 - £50,000 DOE + Bonus

Permanent | Full Time

Pedigree: UK's Leading Travel Franchise | Best Lifestyle Franchise in the World Two Years Running

Your Background / Skills: HubSpot, Marketing Automation, Revenue Funnels, WordPress, Elementor, RightMessage, Lead Generation, CRM, Customer Journeys, AI-Driven Personalisation

The Role:

A Year From Now...

You'll know you've had a successful first year if you've helped us achieve these three outcomes:

• Increased the conversion of inbound enquiries into booked calls and qualified franchise opportunities.
• Built seamless customer journeys where HubSpot, WordPress, Elementor and RightMessage work together effortlessly.
• Improved website and email personalisation, ensuring prospects receive more relevant messaging based on their behaviour.

This Role

This is a genuinely hands-on role.

We're looking for someone who enjoys building marketing automations, creating landing pages and continually improving customer journeys (in this case potential new franchisees) rather than managing teams or working as a consultant.

You'll spend most of your time inside HubSpot, WordPress, Elementor and RightMessage, building, testing and refining the systems that help generate high-quality franchise enquiries.

Working closely with the marketing team and Co-Founders, you'll help turn a clear commercial strategy into marketing journeys that are simple, effective and measurable.

You'll have the autonomy to recommend improvements, test new ideas and continually optimise performance while remaining closely involved in the day-to-day delivery.

What You'll Be Working On

• Building multi-step sales funnels inside HubSpot that generate qualified franchise enquiries.
• Creating and improving landing pages using WordPress and Elementor.
• Mapping customer journeys and identifying opportunities to improve conversion.
• Building intelligent marketing automations and nurture sequences based on customer behaviour.
• Using RightMessage to deliver more personalised website experiences.
• Connecting HubSpot, WordPress, Elementor and RightMessage into one seamless marketing ecosystem.
• Using AI tools to improve efficiency, accelerate content creation and support smarter testing.
• Monitoring performance and continually improving how prospects move through the funnel.

Here's the Experience We're Looking For

• Strong hands-on HubSpot experience, including workflows, automation, CRM, reporting, pipeline management and marketing automation.
• Experience building and managing customer journeys and automated marketing funnels.
• Experience using RightMessage or similar website personalisation tools would be highly beneficial.
• Good working knowledge of WordPress and Elementor, with the confidence to create and update landing pages independently.
• Strong understanding of direct response marketing and conversion-focused customer journeys.
• Experience using AI tools within a marketing environment to improve productivity and campaign performance.
• Experience integrating marketing platforms to create seamless customer experiences.
• A proactive approach with the confidence to suggest improvements while remaining hands-on in delivery.

Why Join Us?

You'll become the person responsible for continually improving one of the most important parts of our marketing operation.

Every improvement you make will have a direct impact on lead quality, conversion and business growth.

You'll work directly with decision makers, have genuine ownership of your work and enjoy the freedom to test ideas and see the results.

• Salary: £45,000 - £50,000 depending on experience.
• Performance Bonus: Additional rewards linked to business performance.
• Professional Development: Dedicated learning budget to help you continue developing your skills.
• Holiday & Travel: Generous holiday allowance together with genuine travel opportunities.
• Culture: Netflix-inspired "Freedom & Responsibility". We provide context rather than control and focus on outcomes over hours worked.

Who Are We?

Not Just Travel and The Travel Franchise are multi-award-winning travel companies with over 700 active Travel Consultants across the UK.

We operate a unique B2B2C model where our franchisees build successful travel businesses while being supported by our marketing, systems, training and infrastructure.

Marketing plays a central role in our continued growth, and we're looking for someone who enjoys building the systems that help turn interest into opportunity.

Ready to Join Us?

Apply now with your CV and a short cover note telling us:

• Your favourite HubSpot automation or funnel you've built.
• A marketing journey or campaign you've improved and the impact it had.
• What attracted you to this opportunity.

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