Marketing Executive

Key Responsibilities:

· Assist in the organisation and implementation of multi-channel promotional activities.

· Work closely with the in-house design team to create artwork in line with event branding.

· Write copy to a high standard in line with developed event branding, tone of voice and messaging, including newsletters, web and campaign copy.

· Support delivery of paid digital campaigns across Meta, Google and TikTok, including budget assistance and optimising performance to drive ticket sales.

· Build and implement targeted email campaigns, automation and segmentation through Pardot.

· Maintain event websites and contribute to their ongoing development, conversion rate optimisation and SEO.

· Implement organic and paid social media campaigns, utilising the full functionality of Facebook, Instagram, TikTok and other channels to grow followers and drive reach.

· Collaborate with the in-house video editor to produce organic social content, including short-form video for TikTok and YouTube Shorts.

· Administer processes to comply with the data strategy and implementation of Direct Marketing, liaising with Marketing Operations to support data collection, analysis and reporting.

· Develop and maintain systems and processes for Exhibitor and Car Club marketing assets and communications, Pardot analysis, ticket reporting and GA/digital reporting.

· Build and maintain relationships with official partners and media partners, supporting joint marketing activity and co-branded content.

· Manage the show's general inbox, acting as first point of contact to maintain strong relationships with visitors, clubs and exhibitors.

· Support the Campaign Manager in the market intelligence gathering process.

· Provide the Campaign Manager with ongoing and comprehensive post-campaign reports and recommendations for future improvement.

· Support onsite marketing and visitor experience delivery during the live shows.

· Remain up to date with the latest communications tools and continuously assess their deployment to improve marketing effectiveness, especially digital.

Knowledge:
· Understanding of the core marketing disciplines and what each can deliver

· Good knowledge of portfolio products

· Understanding of SEO fundamentals and how organic search performance is measured (rankings vs. click-through)

· Understanding of paid social and paid search advertising principles (Meta, Google, TikTok)

· Good knowledge of digital marketing channels and processes

· Good knowledge of both on and offline marketing

· Understanding of email marketing and marketing automation principles

· Understanding of design and print processes

· Understanding of content and social media formats, including short-form video

· Understanding of databases and segmentation techniques

· Understanding of tracking and response reporting · Familiarity with GA4, Google Search Console, website CMS, Pardot and Treasure Data desirable

Personal Attributes:

· Good communication skills, both verbal and written

· Proactive with a strong sense of personal initiative, comfortable taking ownership of tasks with guidance

· Excellent attention to detail and a strong work ethic, able to balance a varied and dynamic workload

· Self-motivated, determined and keen to develop and learn quickly

· A positive outlook and a team player

· Calm under pressure

· Good knowledge of MS Word, Excel, Outlook, Teams

Skills:

· An excellent understanding of digital marketing

· Project management, planning and organisational skills

· Excellent copywriting, proofing, grammar and analytical skills

· Comfortable writing to a distinctive, specific brand tone rather than generic marketing copy

· Confident reviewing and briefing external agencies against a tone-of-voice or creative brief

· Good administration

· Negotiation skills

· Financial awareness

About Clarion Events

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/)

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

Benefits

• 25 days’ holiday plus bank holidays

• End of year wellbeing shutdown (closed for the last week of the year)

• Employees on a permanent or fixed-term contract are gifted an extra day of leave that can be used for a celebration of your choosing, e.g. birthday, Eid, Diwali, etc.

• Summer Hours in August (3pm finish on Fridays)

• Helping Our World (HOW) Days – one paid day per quarter to carry out charity work

• Pension Scheme

• Private Medical Insurance

• Health Cash Plan

• Wellbeing Library (MYNDUP)

• Mentoring Programme

• Season...