Conversion Specialist

My client is looking for a Conversion Rate Optimisation Lead to join their dynamic Marketing team. This key role focuses on improving website performance and digital journeys using data-driven insights, behavioural analysis, and UX best practices. Alongside the opportunity to make a real impact, the company offers a generous salary and bonus package, plus hybrid and flexible working to support your work-life balance.Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.

Day-to-day of the role:

• Lead the website conversion strategy, setting optimisation priorities based on data insights and commercial goals.
• Define and manage the web content strategy, ensuring collaboration with internal stakeholders to prioritise and publish the right content.
• Partner with marketing and commercial leads to prioritise digital activities and campaigns, aligning them with business impacts and customer needs.
• Represent digital performance needs in cross-functional planning, influencing future site enhancements, integrations, and rollout plans with business systems and global teams.
• Design, implement, and analyse A/B tests, multivariate tests, and personalisation experiments using tools like FullStory and Google Analytics.
• Collaborate with UX/UI designers to enhance site elements such as landing pages, navigation, forms, and checkout flows.
• Work closely with content and creative teams to optimise headlines, CTAs, page layouts, and messaging.
• Maintain a continuous improvement roadmap, aligned with key digital performance indicators.
• Regularly report on test results and optimisation progress, providing actionable insights to stakeholders.
• Stay updated on the latest CRO trends and tools to continuously bring innovative ideas to the team.

Required Skills & Qualifications:

• Marketing degree and/or equivalent CIM level preferred.
• Digital marketing qualification is desirable, with a strong emphasis on practical digital skills.
• Minimum of 5 years of digital marketing experience, ideally within capital goods or large value services, covering areas such as web, email, PPC, SEO, social media, content marketing, and more.
• Proven experience managing significant budgets.
• Strong analytical skills and experience with digital analytics tools (e.g., Google Analytics, FullStory).
• Excellent project management skills, able to manage multiple projects simultaneously in a fast-paced environment.
• Strong interpersonal skills, with the ability to build and maintain relationships and communicate persuasively.

Benefits:

• Competitive salary and performance incentives.
• Flexible hybrid working arrangement.
• Opportunities for professional development and training, including the BDIA Introduction to Dentistry course.
• Dynamic work environment with the chance to make a significant impact on the business.