Digital Experience Lead
Are you an experienced digital professional with a passion for creating seamless customer journeys and delivering impactful digital transformation projects?
We're seeking a Digital Experience Lead to play a pivotal role in a major digital transformation programme for a leading energy business. This is a fantastic opportunity to take ownership of a large-scale website rebuild and help shape a digital-first customer experience for thousands of SME customers.
Working across marketing, IT, agency partners and key business stakeholders, you'll lead the delivery of an ambitious programme designed to transform the customer journey, improve conversion rates and support the organisation's move towards a self-service digital model.
The Opportunity:
The business is currently undertaking a complete redesign and rebuild of its website and digital customer journey, creating a best-in-class online experience aligned with a modern, digital-first platform.
As the Digital Experience Lead, you'll drive the end-to-end delivery of this transformation, ensuring that UX, content, SEO, analytics and conversion optimisation work seamlessly together to deliver measurable commercial results.
Key Responsibilities:
- Lead and coordinate the end-to-end delivery of a major website rebuild and optimisation programme.
- Manage day-to-day digital delivery across agency partners, IT teams, marketing functions and wider business stakeholders.
- Drive customer journey mapping and UX improvements to enhance the online experience for SME customers.
- Oversee SEO, CRO, analytics, Google Analytics implementation, A/B testing and conversion tracking.
- Optimise website structure, navigation and content to improve customer engagement and online conversion.
- Coordinate pricing integrations, data capture functionality and external data connections.
- Manage content requirements across marketing, regulatory and transactional customer journeys.
- Support launch planning, user testing, implementation and continuous post-launch optimisation.
- Ensure alignment between digital experience, campaign activity, content strategy and business objectives.
What We're Looking For:
- Proven experience leading website rebuilds, digital transformation programmes or large-scale digital optimisation projects.
- Strong expertise in customer journey mapping and UX optimisation.
- Solid understanding of SEO, CRO, Google Analytics, conversion tracking and digital performance measurement.
- Experience managing multiple stakeholders, including agencies, IT teams, marketing functions and senior business leaders.
- Strong project coordination and delivery skills within fast-paced environments.
- Commercial awareness with a customer-first mindset.
- Experience supporting website launches, testing programmes and continuous improvement initiatives.
- Understanding of self-service digital journeys and scalable online acquisition strategies.
Why Apply?
- Join a high-profile digital transformation programme.
- Take ownership of a business-critical customer experience project.
- Work with senior stakeholders across marketing, digital and technology functions.
- Make a measurable impact on customer acquisition, engagement and business growth.
- Immediate start available with the opportunity to deliver a flagship digital programme through to completion.
If you're passionate about digital experience, customer journey optimisation and delivering transformational change, we'd love to hear from you.