Head of Digital

Location: Bradford Type: Permanent, Full-Time Sector: Healthcare / Digital Marketing

Are you a digital leader ready to shape the future of online engagement in the healthcare sector? A rapidly growing healthcare services provider is seeking a Head of Digital to lead and execute a dynamic digital strategy across all channels.

This is a hands-on leadership role where you'll drive digital transformation, manage a small team, and oversee a wide range of digital functions including SEO, content strategy, AI-generated media, paid advertising, and analytics. You’ll play a key role in enhancing brand authority and expanding the organisation’s digital footprint.

• Develop and implement a comprehensive digital strategy
• Lead SEO, content marketing, outreach, and website optimisation
• Manage AI-generated media using tools like MidJourney, DALL·E, Runway, or Sora
• Oversee website performance and content publishing (WordPress)
• Plan and execute paid advertising campaigns (Google, Facebook, LinkedIn)
• Monitor and report on digital performance metrics and KPIs
• Lead a small team of digital professionals and freelancers
• Collaborate with internal and external stakeholders
• Ensure compliance with data protection and accessibility standards
• Manage content distribution across platforms including TikTok, YouTube, Instagram, LinkedIn, and X

• Proven experience in a senior digital marketing or leadership role
• Strong expertise in SEO, content strategy, and backlink management
• Proficiency in WordPress and digital analytics tools (Google Analytics, Ahrefs, SEMrush)
• Familiarity with AI content tools and social media management platforms
• Excellent communication, leadership, and project management skills
• A data-driven mindset with a passion for innovation

• Experience in the healthcare or pharmacy sector
• Certifications in SEO, Google Analytics, or digital media
• Knowledge of platforms like Zoho for social media management