Paid Social Specialist

An exciting opportunity has arisen for an experienced Paid Social Specialist to join a growing eCommerce business. Reporting to the Performance Marketing Manager, you will take ownership of global paid social activity across key platforms including Meta, Pinterest, Snapchat and TikTok.

This role sits at the heart of the Performance Marketing team, using data, audience insights and platform expertise to develop and optimise campaigns that drive both brand awareness and commercial performance. You'll collaborate closely with teams across Marketing, Brand, Content, eCommerce and Technology to deliver engaging, high-performing campaigns across international markets.

If you're passionate about paid social, performance marketing, and digital innovation, this could be the perfect next step in your career.

Key Responsibilities

• Manage and optimise paid social campaigns across Meta, TikTok, Snapchat and Pinterest.
• Plan and execute campaigns aligned with business objectives, seasonal activity and brand priorities.
• Develop and maintain paid social content calendars.
• Analyse campaign performance and identify opportunities to improve ROI and efficiency.
• Work closely with creative and content teams to deliver engaging, platform-specific assets.
• Support audience segmentation, targeting strategies and personalisation initiatives.
• Continuously optimise full-funnel paid social performance.
• Act as the internal subject matter expert for paid social marketing.
• Establish testing frameworks and measure campaign incrementality and brand lift.
• Build strong relationships with platform partners and external agencies.
• Produce regular performance reports, insights and strategic recommendations.
• Present campaign results and optimisation plans to key stakeholders.
• Ensure tracking, pixels, feeds and audience data are correctly implemented and maintained.
• Keep up to date with platform developments, trends and emerging opportunities.
• Support annual planning, forecasting and KPI setting for paid social channels.

About You

To be successful in this role, you'll have:

• Proven experience in a Paid Social, Performance Marketing or Digital Marketing role.
• Strong hands-on expertise with Meta Ads Manager.
• Experience using TikTok, Snapchat and Pinterest advertising platforms.
• Experience managing campaigns across international markets.
• Excellent analytical skills with the ability to turn data into actionable insights.
• Experience with automated and AI-driven campaign types such as Advantage+.
• Advanced Excel and/or Google Sheets skills.
• Strong stakeholder management and cross-functional collaboration skills.
• Excellent organisation and project management abilities.
• A genuine interest in social media, digital marketing and eCommerce.

If you're a data-driven Paid Social specialist looking to make a significant impact in a fast-paced eCommerce environment, we'd love to hear from you. This is a hybrid position.