Web Content Manager

Digital Content Lead

• £600 per day (Inside IR35)
• 6 months
• Sussex

We are seeking a Digital Content Lead to spearhead a digital content transformation, focusing primarily on a website migration. This role involves hands-on leadership within a live programme, driving delivery at pace, shaping content strategy, and ensuring all content is accessible, user-centred, and aligned with service outcomes.

Day-to-day of the role:

• Delivery and Project Leadership:

  • Lead and deliver priority content redesign and migration activities.
  • Drive progress against a content backlog, aligned with programme milestones and launch plans.
  • Work closely with programme and delivery leads to identify and unblock content dependencies.
  • Operate effectively in an agile/iterative delivery environment, supporting rapid testing and refinement.

• Content Strategy and Approach:

  • Define and evolve a pragmatic content strategy aligned with programme timelines and constraints.
  • Lead the implementation of a structured content model.
  • Balance speed and quality, making clear, evidence-based decisions on where to invest effort.

• AI and Content Transformation:

  • Contribute to and shape the AI-assisted content approach, ensuring outputs are usable and appropriate.
  • Define quality thresholds and review processes for AI-generated or AI-assisted content.
  • Work alongside human content editors to refine, improve, and assure priority content.

• Content Migration and Quality Assurance:

  • Own the content migration approach, including audit, prioritisation, and acceptance criteria.
  • Ensure content is accurate, consistent, accessible, compliant, and written in a clear, user-centred style aligned to GDS principles.
  • Act as the final point of quality assurance for key content areas.

Required Skills & Qualifications:

• Strong understanding of user-centred content design and accessibility.
• Practical experience of content modelling and structured content.
• Ability to balance speed and quality in delivery environments.
• Excellent written communication skills with the ability to simplify complex information.
• Strong prioritisation and decision-making skills.
• Significant experience delivering content design or content strategy in complex organisations.
• Proven experience of large-scale website content migration or redesign.
• Experience working in fast-paced digital or transformation programmes.
• Experience working with senior stakeholders and suppliers.

To apply for this Digital Content Lead position, please submit your CV.