Growth

Own self-serve growth and drive the metrics that matter for our LLM gateway platform.Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.

About the role

We're looking for a Growth Lead to own and scale our self-serve business. You'll drive acquisition, activation, conversion, and retention, working directly with our founders to build the growth engine for our LLM gateway platform.

With 25,000+ developers using Requesty and $1.5M ARR, we're at an inflection point. The product is proven, the market is exploding, and we need someone to turn growth from a function into a science.

This is an opportunity to own growth at a product-led company in one of the fastest-growing categories in tech. You'll have autonomy to experiment, data to optimize, and direct impact on our trajectory.

What you'll do

• Own the self-serve funnel: Drive acquisition, activation, conversion, and retention metrics across the entire user journey
• Scale digital channels: Own and optimize SEO, paid media (search, display, social), content marketing, and emerging channels like Generative Engine Optimization (GEO)
• Partner with Engineering: Work closely with the engineering team to optimize onboarding flows, feature adoption, and monetization strategies
• Build a growth machine: Establish frameworks for experimentation, A/B testing, and data-driven decision making across all growth initiatives
• Optimize for developers: Craft messaging, content, and campaigns that resonate with technical audiences (developers, AI engineers, technical decision-makers)
• Find growth hacks: Identify and validate unconventional growth opportunities through community building, developer advocacy, partnerships, viral loops, and emerging AI discovery surfaces
• Drive the metrics: Define, track, and improve key growth KPIs including CAC, LTV, activation rate, conversion rate, retention, payback period, and channel ROI

What we're looking for

• 3+ years of growth marketing experience in PLG (product-led growth) or self-serve SaaS companies
• Proven track record scaling self-serve acquisition and driving measurable growth across the full funnel
• Deep expertise in digital marketing channels including SEO, paid acquisition, content, lifecycle/email marketing, and conversion optimization
• Data-driven mindset: You live and breathe metrics, run experiments constantly, and let data guide decisions
• Developer marketing experience: You understand how to market to technical audiences and speak their language
• Scrappy and entrepreneurial: Comfortable wearing multiple hats, moving fast, and finding creative solutions with limited resources
• Ownership mentality: You thrive on autonomy and take full responsibility for outcomes

Bonus points

• Worked at a developer tools or infrastructure company (Vercel, Supabase, Stripe, Cloudflare, etc.)
• Familiarity with AI/ML tools and the LLM ecosystem
• Early experimentation with Generative Engine Optimization (ChatGPT, Perplexity, Gemini visibility)
• Experience building developer communities or running technical content programs
• Background in product management or engineering so you can talk shop with developers

Why join us

Massive market opportunity: Every company building with AI needs an LLM gateway. We're positioned to become the infrastructure layer for the AI era (the "Cloudflare for AI").

Proven product-market fit: 25k+ developers, $1.5M ARR, and we're just getting started. The product works, developers love it, and now it's time to pour fuel on the fire.

Full ownership: This isn't a cog-in-the-machine role. You'll own the entire growth function, work directly with founders, and have direct impact on company trajectory.

Founding team equity: Generous compensation package with significant equity. You'll share in the upside you create.