Senior Social Media Executive

Senior Social Media ExecutiveHave you got what it takes to succeed The following information should be read carefully by all candidates.

Location:

Manchester office (1 St Peter's Square), 3 days per week from office, 2 days from home.

Job Type:

Full-Time

Experience Level:

2-3 years in social media

Salary band:

£27,000 to £34,000, dependent on experience

About the Role:

We are looking for a curious, creative, innovative digital marketing professional to join our team with a focus on social media marketing and SEO. This role is perfect for someone who thrives on understanding the deeper aspects of how conversations happen, the role of storytelling in shaping them and the mechanisms of engaging stakeholder groups.

If you love thinking about why people connect with content, what makes it shareable and actionable and how it supports brand growth, then this is for you. If you love keeping on top of best practices and technical developments on key social media platforms such as LinkedIn, Instagram, X, Bluesky and podcast development, this role is for you.

You'll be meticulous in your planning, setting out measurable goals and curious in your understanding of the metrics at the end - what's worked, why, what did we learn? You'll also be relentless in your pursuit of the latest in measurement best practice.

Key Responsibilities:

• Strategic Content Engagement: Utilise insights into human behaviour and business trends to enhance and execute communication strategies that deeply resonate with audiences on social media platforms, including LinkedIn and Instagram.
• Innovative Campaign Development: Bring clients' core stories to life through creative and impactful social media campaigns that leverage the latest trends.
• Cross-Platform Storytelling: Collaborate with the storytelling team to ensure narratives are consistently engaging across all platforms and pivot when needed.
• Data-Driven Optimisation: Analyse engagement metrics to refine strategies and increase the effectiveness of content.
• Trend Analysis: Stay ahead of content consumption and business trends to continuously innovate and adapt engagement strategies.
• Collaborative Projects: Collaborate with cross-functional teams to ensure a unified approach to client strategies and creative outputs.

Not necessary, but a bonus is an understanding of SEO: Support content visibility and improve search engine rankings by implementing SEO strategies, including keyword research, link building, and on-page optimisation techniques. Ensure that all content is SEO-friendly to maximise organic traffic and enhance user engagement across various digital platforms.

Skills and Qualifications:

Requirements

• 2-3 years of experience in B2B social media (agency or in-house)
• Provable content creation experience for B2B brands, covering both static and video
• Adobe Suite: Experience using Premiere Pro and Photoshop across various content types
• Proven ability to analyse consumption habits and integrate insights into creative strategies.
• Solid understanding of the PESO model and experience managing campaigns across multiple channels.
• Strong project management skills, with the ability to handle multiple projects simultaneously.

Preferred:

• Experience with CRM systems, particularly HubSpot
• Experience with SEO
• Strong experience in social media marketing and measurement
• Strong understanding of the media
• A keen interest in psychology and behavioural economics as they apply to media, social media, digital media and communications.
• Exceptional analytical skills paired with a creative mind.

Personal Attributes:

• A natural curiosity and a robust analytical ability to understand and predict consumer behaviours.
• Innovative and creative thinking with a flair for experimenting with new engagement techniques.
• Excellent communication and collaboration skills, capable of working effectively in dynamic, cross-functional teams.
• A team player, capable of understanding the wider dynamics of communications and the needs of your teammates to succeed as one team
• A passion for learning and staying on the cutting edge of communications and marketing trends.

About Resonance

Resonance has built a reputation as the go-to communications partner for ambitious technology companies that need their complex stories told with clarity and impact. Our London team has developed a strong client portfolio of innovative tech and fintech brands eager to expand their digital footprint through strategic social media and SEO.

Following the successful launch of our Manchester office in April, we're now looking to grow both our Northwest team and our social and digital offering. This is a great opportunity for digital specialists to join a thriving, ambitious agency, working with established brands from day one while helping to shape the next phase of our Manchester growth.

Why Join Us?

• Help grow our new Manchester office – contribute to the evolution of our North West presence in one of the UK's fastest-growing tech hubs.
• Join a team where technical expertise meets creative storytelling in a collaborative, supportive environment.
• Enjoy a competitive salary, 25 days holiday (plus your birthday off), healthcare, great flexible working policies, and a dedicated personal development budget.
• Embrace hybrid working with regular team socials (and an annual full team getaway), wellbeing initiatives, and opportunities to travel to our London office.
• Be part of our growth story as we expand across the UK and internationally – with clear progression paths for ambitious communicators.

How to Apply

Send your CV, cover letter, and a portfolio showcasing your best work.