Lead Generation Manager (B2B)

We're a Microsoft-focused marketing agency delivering exceptional work across the Microsoft ecosystem for everybody - from Microsoft itself to its distributors, channel partners, ISVs, and some ace organisations within it.

You'll be joining us at an exciting point in our journey as we deliver on our three promises: to support partner growth, improve partner capability, and make partner marketing accessible.

This role is ideal for an experienced marketer with a proven track record in generating high-quality leads in a B2B environment. Agencies work at pace, so you'll need to stay calm under pressure and consistently deliver to a high standard while managing multiple campaigns at any given time.

If you join us, you'll play a key role in shaping lead generation strategies and driving measurable results for our channel partners across a range of channels.

With support from the wider agency, you'll have opportunities to lead client projects and develop new skills and experiences.

We're all about bringing a more intentional approach to marketing for Microsoft channel businesses, and with a name like Resultful, you'll understand that we're results-focused.

What you'll be doing

• Planning, executing, and optimising lead generation campaigns across multiple channels (digital, email, events, paid media) to deliver qualified leads and accelerate sales opportunities.
• Building and executing creative campaigns, from ideation through to delivery.
• Developing go-to-market strategies for Microsoft business solutions, including Microsoft 365, Copilot, Azure, Security, and Business Applications.
• Collaborating with sales, product, and partner teams to align campaigns with business objectives and audience needs.
• Managing multiple client campaigns simultaneously, ensuring timely delivery and high-quality execution.
• Monitoring campaign performance, analysing data, and providing actionable insights to improve lead quality and ROI.
• Managing budgets and timelines effectively to ensure projects are delivered on time and within scope.
• Staying up-to-date with industry trends and best practices in B2B lead generation and Microsoft ecosystem marketing.
• Supporting internal agency sales and marketing activities.

Who we're looking for

We're looking for someone who knows how to build full-funnel campaigns that deliver solid results - from MQLs through to sales-qualified opportunities. This is a mid-level role, so you'll be supported in developing skills as needed.

The ideal candidate will have

• Experience leading multiple lead generation campaigns at one time.
• Knowledge of paid media and ABM strategies targeting senior business decision-makers.
• Strong analytical skills and experience with data-driven approaches for reporting and optimisation.
• Experience in marketing events and webinars.
• The ability to collaborate creatively with designers and content teams under tight deadlines.
• A proven track record in delivering measurable results in a B2B environment.
• Experience working with tech businesses in a marketing capacity.

Nice-to-haves

• Experience using HubSpot as a CRM and marketing tool.
• Experience taking Microsoft solutions to market.
• Knowledge of design and "what good looks like."
• Experience designing and delivering organic social media strategies.

The things that really matter

• Salary: up to £45k (dependent on experience).
• We're a remote-first business, so you'll work from home full-time, but we'll come together regularly so you can meet and build relationships with the broader team.
• Flexible working: start early or finish late - whatever suits your lifestyle.
• 24 days' holiday plus bank holidays.