Senior Digital Business Analyst - Retail eCommerce
Senior Digital Business Analyst – Retail eCommerce
Contract (Outside IR35), 6 months, UK ONLY (Remote with occasional monthly office visit)
**Retail & eCommerce experience is essential for this role** - We are only initially considering candidates with proven experience in this sector.
We're looking for a Senior Digital Business Analyst to join a fast-moving digital transformation team, working across business and technology teams to help shape, prioritise, and deliver a significant programme of digital change.
This is a hands-on role suited to a BA who is comfortable with ambiguity, confident engaging senior stakeholders, and equally at home working with engineers, product, and UX teams.
The Role
You'll be collaborating across business and IT teams, owning and driving a large digital and technology backlog focused on improving online sales and customer experience.
Key responsibilities include:
- Triage, grooming, prioritisation, and delivery of website and technology initiatives
- Working closely with the Business, Tech, Product, UX, Engineering, CRM, Promotions, and Marketing Analytics and more
- Improving website performance, eCommerce flows, and digital customer journeys
- Capturing and documenting requirements, acceptance criteria, and delivery handovers
- Ensuring traditional old operating models are effectively translated into the digital experience
- Supporting a clearly defined roadmap while managing competing priorities
What We're Looking For
- Strong background as a Business Analyst within Retail and eCommerce
- Direct experience supporting online and digital channels
- Comfortable working business-facing and tech-facing
- Strong business process mindset – happy mapping processes and improving ways of working
- Confident stakeholder engagement across multiple business functions
- Experience working at scale (ideally European or global environments)
- A strong digital lens, balanced with commercial and operational awareness
- Hands-on, pragmatic, and delivery-focused
Why This Role?
- High-impact digital change programme
- Significant ownership over backlog and prioritisation
- Exposure across business, product, and technology teams
- A role where you can genuinely influence how digital sales perform
If you're a Digital Business Analyst with deep Retail and eCommerce experience and enjoy operating at the intersection of business and technology, we'd love to speak with you.
Apply directly or message me for more details.