Brand & Content Lead

My client is looking for a Brand & Content Lead to own and evolve their brand narrative and content strategy as the business grows.

The Brand & Content Lead will shape how the brand shows up across channels, defining content and messaging that builds awareness, trust, and long-term loyalty with a B2C SaaS audience. Working closely with Growth, Product Marketing, Design, and Community teams, you'll ensure the brand is clear, consistent, and compelling.

This is a fully remote role (UK based) that will be reporting into the CEO.

Brand & Content Lead Key Responsibilities:

  • Brand & Messaging: Define and evolve the brand narrative, positioning, and messaging frameworks across products, campaigns, and communications.

  • Content Strategy: Lead content as a growth driver for acquisition, engagement, and retention; plan and prioritise high-quality content that can be reused across channels.

  • Go-to-Market: Support GTM strategy and product launches with clear messaging and creative direction.

  • Creative Direction: Guide copy, design, and video; equip internal teams with messaging frameworks and assets.

  • Agency & Partner Management: Brief and manage external agencies, ensuring alignment with brand and business goals.

  • Measurement & Improvement: Track and refine content and brand effectiveness using feedback and performance insights.

Ideal Brand & Content Lead Profile:

  • 4-7+ years' experience in brand, content, or editorial roles, ideally in SaaS, tech, or digital products

  • Strong writing, editing, and storytelling skills

  • Experience with brand voice, positioning, and cross-functional collaboration

  • High standards for quality and craft; startup or scale-up experience

  • Experience in B2C SaaS

  • Supporting product launches or GTM campaigns

  • Managing freelancers, agencies, or junior team members

Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to diversity, equity and inclusion. Suitable candidates with equivalent qualifications and more or less experience can apply. Rates of pay and salary ranges are dependent upon your experience, qualifications and training. If you wish to apply, please read our Privacy Notice describing how we may process, disclose and store your personal data: gb/en/privacy-notice.

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Job Details

Company
Robert Half
Location
London, South East, England, United Kingdom
Hybrid / Remote Options
Employment Type
Full-Time
Salary
£50,000 - £65,000 per annum
Posted