Growth Marketing Manager

As a Growth Marketing Manager, based in Central London, you will play a key role in delivering measurable marketing impact across digital channels, martech operations, and demand generation activity.

This is a hands-on role that combines tactical execution with strategic judgement. You'll ensure that brand, product, and sales narratives are executed effectively across digital-first channels, acting as the link between strategy, martech, creative, and delivery.

You will thrive in a fast-moving environment where creativity, commercial thinking, and data-driven decision-making come together. You're someone who enjoys owning delivery end-to-end, adapting quickly to shifting priorities, and shipping work that performs, not just work that looks good.

This is a hybrid role based in Central London requiring 3x days in the office.

• Plan, execute, and optimise multi-channel campaigns (e.g., paid media, email, ABM, events) to drive pipeline growth.
• Own day-to-day campaign management across digital platforms such as Google Ads and LinkedIn.
• Align campaign activity with commercial and sales objectives to generate qualified leads and accelerate opportunities.
• Manage and optimise the marketing technology stack, including automation workflows and integrations.
• Ensure lead capture, routing, and lifecycle processes are efficient, automated, and aligned with sales teams.
• Build and maintain dashboards that provide clear visibility into campaign ROI and pipeline contribution.
• Apply AI tools and methods proactively to enhance campaign performance, speed, and productivity.
• Ensure that campaigns and messaging reflect brand positioning and commercial priorities.
• Partner with senior marketing stakeholders to shape and deliver the annual marketing plan.
• Work closely with Sales, Product, and Customer teams to deliver aligned, commercially focused campaigns.
• Analyse the performance of campaigns and channels, presenting insights that clearly connect marketing activity to pipeline and revenue impact.
• Stay up to date with digital marketing trends, martech innovations, and AI developments.

• 3+ years' experience in a B2B Enterprise Software or SaaS environment.
• Proven experience in hands-on campaign execution and demand generation.
• Strong familiarity with HubSpot, paid media platforms, lead generation tools, analytics, and automation.
• A practical and proactive approach to adopting and using AI within marketing.
• Strong analytical skills with the ability to link marketing activity to business outcomes.
• Excellent communication skills and the ability to collaborate effectively across functions.
• A creative mindset combined with disciplined execution and optimisation.
• Comfortable operating in a fast-paced, high-growth environment.
• Experience marketing to telecoms, ecommerce, or financial services organisations is an advantage; experience in emerging markets (e.g., Africa, LATAM) is also a plus.

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