Head of Marketing

Warrington based (office)

Permanent

Excellent salary and benefits

B2B SaaS | Technical Product

We’re looking for a commercially driven, technically credible Head of Marketing to lead the next phase of growth for a high-value B2B SaaS business.

This isn’t a brand only role.

This is about building a predictable revenue engine.

You’ll work closely with the CEO, Sales and Product to position a technically sophisticated platform in a competitive market - driving pipeline, improving CAC efficiency and supporting enterprise sales cycles.

Our client operates in the technology/SaaS space, selling a complex solution into technical and commercial decision makers.

You’ll own:

• Marketing strategy and execution
• Demand generation and pipeline contribution
• Product positioning and messaging
• Technical content strategy
• Marketing operations and performance analytics
• Team leadership and agency management

This role is built for someone who has:

• Experience in B2B SaaS or technology-led businesses
• Marketed complex or technical products
• Worked with long / consultative sales cycles
• Built marketing around pipeline targets not just MQLs
• A strong grasp of metrics (CAC, LTV, conversion, payback period)
• Experience aligning Sales, Marketing and Product

You should be comfortable:

• Talking architecture, integrations and technical value
• Building messaging for both technical and commercial buyers
• Translating product features into commercial outcomes
• Driving account-based marketing (ABM) in enterprise environments

• Develop and execute a data-led marketing strategy aligned to revenue goals
• Own demand generation across digital, content, events and outbound support
• Build technically credible thought leadership (whitepapers, solution briefs, webinars)
• Improve funnel performance and marketing ROI
• Strengthen brand positioning in a competitive tech market
• Implement marketing automation and reporting frameworks
• Support sales enablement with technical collateral

You’re likely:

• A current Head of Marketing in SaaS
• Or a Senior Marketing Leader ready for a step up
• Commercially sharp, not just creative
• Confident working with engineers and product teams
• Comfortable with accountability for pipeline contribution

You understand that:

Growth comes from alignment.

Marketing exists to drive revenue.

And technical credibility wins trust.

• High-impact position reporting to the CEO
• Real ownership of strategy
• Opportunity to shape the next stage of scale
• Commercially focused leadership team
• Competitive package

If you’re a technical SaaS marketer who enjoys building revenue engines not just campaigns, we’d love to have a conversation.

Roberts Webb Recruitment are acting as a Recruitment Agency in relation to this role.