PPC Specialist

Job Title: PPC Specialist - Paid Search (Healthcare Sector)

Location: Remote (UK-based)

Salary: Up to £40,000 per annum

Why Join Us?

This is a unique opportunity to join a purpose-driven digital marketing agency that specialises in helping healthcare professionals and clinics grow their practices through expert online strategies. Here's why performance marketers thrive here:

• Make a Difference - Your work directly supports doctors and healthcare providers in improving patient outreach and care.
• Remote Flexibility - Enjoy the freedom of a fully remote role while working with a collaborative and motivated team.
• High-Impact Campaigns - Own paid search strategy and execution for clients in a niche, results-oriented sector.
• Supportive Team Culture - Work in a values-led agency that prioritises people, performance, and professional development.
• Growth-Focused Environment - Be part of an expanding company with real opportunities to shape processes and grow your skillset.

Key Role Responsibilities

• Manage and optimise Google Ads and Bing Ads campaigns across multiple client accounts.
• Conduct keyword research, competitor analysis, and ad copywriting tailored to medical and healthcare audiences.
• Monitor campaign performance and provide clear reporting on ROI, conversions, and CPA metrics.
• Test and iterate on bidding strategies, targeting, and landing page performance.
• Collaborate with content, design, and client services teams to ensure cohesive campaign messaging and landing experiences.
• Keep up to date with PPC best practices, algorithm updates, and relevant ad platform changes.

Key Attributes Required

• 2+ years' hands-on experience managing PPC campaigns, ideally in an agency setting.
• Proven ability to optimise for conversions, ROAS, and CPL within Google Ads and Bing Ads.
• Strong analytical skills with experience using Google Analytics, Tag Manager, and conversion tracking.
• Familiarity with the nuances of healthcare, medical, or regulated sector advertising (desirable but not essential).
• Comfortable working independently and remotely, with excellent communication and time management skills.
• Google Ads certification(s) preferred.