Sales Director

Why Join This Opportunity?

• Lead the commercial direction of a £30m+ technology business entering a new phase of growth
• Step into a succession role as the current Sales Director progresses into a Managing Director position
• Inherit a stable, long-tenured sales team seeking leadership rather than management roles
• Shape and modernise a sales function without the constraints of a corporate environment
• Attractive package: £180k basic salary, performance bonus, and share options after Year 1

The Role

This is a senior leadership position responsible for driving revenue and gross profit growth across a successful IT reseller and services organisation. You’ll set the sales strategy, elevate team performance, and unlock new commercial opportunities while maintaining a flexible, entrepreneurial culture.

Key Responsibilities

• Own and deliver revenue and gross profit growth across the sales organisation
• Deliver an additional £1m in GP through team uplift, personal contribution, or specialist capability
• Improve performance, consistency, and accountability across a mature sales team
• Drive deeper penetration of existing accounts through increased services adoption and new lines of business
• Strengthen outbound sales, cold outreach, and wider business development activity
• Collaborate with bids, buying, and services teams to maximise opportunity conversion
• Maintain a close‐knit, people‐centric culture while driving commercial momentum

What We’re Looking For

Essential

• Proven experience as a Sales Director or Head of Sales within an IT reseller, technology, or B2B services environment
• Strong leadership skills with the ability to motivate experienced sales professionals
• Commercially astute, hands-on, and willing to contribute personal sales where appropriate
• Demonstrated success growing revenue through existing accounts, services, and new offerings
• Comfortable introducing structured sales management without disrupting culture

Advantageous

• Experience working within a reseller-led business model that includes IT services
• Background managing long-tenured sales teams
• Familiarity collaborating across bids, procurement, and technical services functions