Strategic Marketing Specialist (London Area)
🎯 Job Title: Go-to-Channel Strategy Marketing Manager
📍Location: London (Hybrid)
🕒 Duration: 12 Months contract (Possible Extension)
💰 Rate: £44.23 per hour (PAYE)
🌍 Work with a Global Tech Leader | High-impact role | Category Innovation
Shape How the World Connects with Technology
We’re seeking a strategic, data-savvy Go-to-Channel Strategy Manager to join a fast-paced, innovative team working at the intersection of product, sales, and customer experience. You’ll lead go-to-channel planning for category-defining products, collaborating with cross-functional teams across global and regional markets. This is your opportunity to make a real impact with a leading player in digital platforms, social tech, and connected experiences .
🔧 What You’ll Be Doing:
Strategy Development & Execution
- Build and execute Go-to-Channel (GTC) strategies to accelerate product adoption and sales.
- Map the full customer journey—path to purchase, key touchpoints, and behavioral insights—to optimize conversion and growth.
Sales & Launch Readiness
- Align annual and lifetime sales goals with channel priorities.
- Ensure all operational, content, and partner readiness is in place for seamless go-to-market execution.
Customer & Market Insights
- Design strategies to capture and respond to customer feedback loops.
- Bring voice-of-customer into product evolution and channel planning.
Cross-Functional Collaboration
- Partner with global and regional sales leads, product marketers, and channel teams.
- Act as the connective tissue across product, insights, and execution teams.
Regional & Global Alignment
- Tailor regional strategies that align to the global category vision and channel architecture.
Compliance & Performance Optimization
- Ensure all channel activity complies with local legal and regulatory frameworks.
- Track sales performance, uncover insights, and recommend investments to boost velocity.
✅ What You Bring:
- 🎓 Bachelor’s degree in Business, Marketing, or a related field.
- 📊 8+ years’ experience in sales strategy, category management, or digital product marketing.
- 🔍 Proven ability to turn consumer and competitive insights into high-impact strategies.
- ✍️ Skilled in documentation, narrative building, and data storytelling.
- 🤝 Experience influencing stakeholders in cross-functional environments.
- 🧠 Self-starter who thrives in fast-paced, dynamic settings with ambiguity.
- 📈 Track record of driving results in tech-forward or digital-first organizations.
🛠️ Must-Have Skills:
- Proficiency with Google Suite (Sheets, Slides, Docs)
- Outstanding organizational skills—able to manage and track high-volume requests
- Strong writing, analytical thinking, and storytelling with data
- Excellent communication and stakeholder engagement
- Cross-functional team collaboration (xFN)
⭐ Bonus If You Have:
- Experience working in high-growth product environments
- Background in social tech, digital ecosystems, or content platforms
- Understanding of channel partner ecosystems and sales enablement
You’ll be working at the heart of a global tech company redefining how people connect, create, and share. If you’re ready to shape the future of digital commerce—this is your role.
- Company
- Russell Tobin
- Location
- London, UK
Hybrid / WFH Options - Posted
- Company
- Russell Tobin
- Location
- London, UK
Hybrid / WFH Options - Posted