Head of Marketing
The Client:
Our client is a well-established, category-leading PropTech SaaS business. With a strong brand, a loyal customer base, and an ambitious growth agenda, they're now hiring a Head of Marketing to own the full marketing function and drive the next phase of growth.
This is a genuine leadership seat: you'll sit at the heart of the commercial organisation, own the strategy and the budget, and build the team.
The Role:
- Own and execute a fully integrated marketing strategy — brand, demand generation, and lifecycle — aligned to ambitious commercial goals.
- Define the digital strategy across SEO/SEM, paid media, email, social, and content, with a relentless focus on pipeline contribution and ROI.
- Build and sharpen a differentiated brand that reinforces the company's market-leading position.
- Partner closely with Sales, Product, and Customer Growth so marketing is fully embedded in go-to-market planning, not a service function.
- Recruit, lead, and develop a high-performing marketing team, coaching future marketing leaders.
- Own the marketing budget, departmental OKRs, and reporting to the leadership team.
What Success Looks like:
You'll be measured on the numbers that matter commercially: marketing-sourced pipeline, marketing ROI, MQL-to-SQL conversion, cost per lead, brand awareness growth, and campaign/event pipeline contribution.
About you:
- A proven B2B SaaS marketing leader who has owned both brand and demand — ideally in a scale-up or growth-stage environment.
- Deep, hands-on fluency with the modern martech stack (CRM, automation, analytics — e.g. HubSpot, Salesforce, Google Ads) and strong analytical instincts.
- A track record of building integrated frameworks connecting brand, demand gen, and customer lifecycle — and proving the ROI.
- Someone actively exploring AI and automation to sharpen marketing performance and efficiency.
- A builder and coach: you've recruited and developed strong marketing teams and enjoy doing it.
Why this one:
- Market leader with real brand equity - you're amplifying strength, not fixing weakness.
- Full ownership: strategy, budget, team, and a seat alongside the commercial leadership.
- A business with a clear vision and the backing to pursue it.
- A ready established team of specialist marketers
- Equity stake in the company