Sales Development Representative

Sales Development Representative (SDR)

Location: Central London (Hybrid)

Compensation: £50,000–£70,000 base + Commission

Start Date: ASAP

The Opportunity

Our client is a fast-growing applied AI start-up specialising in enterprise-grade RAG systems, knowledge orchestration, and agentic AI workflows. Their platform enables large, regulated organisations, particularly in financial services, to extract real value from complex data through retrieval-augmented generation, intelligent automation, and high-accuracy decision support.

This is a foundational commercial hire and the first SDR in the business. You will play a critical role in taking a highly technical AI platform to market and building a repeatable outbound motion from the ground up, working alongside an existing, experienced, senior sales team.

What You’ll Do

• Generate sales-qualified pipeline through high-volume outbound activity across email, phone, and LinkedIn
• Book and deliver well-qualified meetings for senior sales and GTM engineering teams
• Act as a front-line representative for enterprise RAG, agentic workflows, and AI automation use cases
• Clearly articulate technical concepts and translate them into commercial and operational value
• Target enterprise financial services and other regulated organisations
• Build, execute, and iterate outbound cadences, messaging, and qualification standards
• Maintain accurate CRM data, pipeline hygiene, and activity tracking
• Contribute to documenting processes, KPIs, and a scalable SDR playbook as the team grows
• Work closely with senior sales, product, GTM engineers, and marketing to refine ICP and positioning

What We’re Looking For

Experience

• 2-5+ years in an SDR or similar outbound role within B2B SaaS, enterprise tech, AI, fintech, or regulated markets
• Proven track record generating qualified enterprise pipeline
• Exposure to complex or technical sales cycles

Skills

• Strong outbound execution across multiple channels
• Ability to understand and communicate RAG-based solutions, agentic AI workflows, and automation platforms
• Clear, confident written and verbal communication
• Highly organised with strong follow-through

Mindset

• Comfortable with ownership, ambiguity, and building from zero
• Motivated by impact and early-stage growth
• Genuinely curious about applied AI and enterprise use cases

What’s On Offer

• £50k-£70k base salary plus commission
• Competitive commission structure (will be elaborated on in discussion but expectation is to double salary).
• High-impact, first-commercial-hire role in a well-funded AI start-up
• Direct exposure to senior sales leadership and GTM strategy
• Clear progression as the commercial team scales
• Hybrid working with a London office (minimum 3 days per week)

How to apply for the Sales Development Representative role?

The deadline for applications will be Sunday 22nd of February 2026

Email your CV to Benjamin@sr2rec.co.uk