Business Development Executive (BDE)

Location: Hybrid / Remote with travel as required

Type: Full-time

About Safely Systems

Safely Systems is an AI-driven operational management platform built for front line operations across industries like hospitality, healthcare, industrial and more. We help operators digitise operations, compliance, improve safety, reduce waste, monitor critical environments, and connect day-to-day processes in one intelligent platform.

Our platform provides a connected approach to operational management, helping businesses move away from fragmented systems, paper records, and manual processes. Safely helps customers improve visibility, reduce inefficiencies, and strengthen compliance across their operations.

About the Role

We’re hiring a Business Development Executive to help drive the next stage of growth at Safely Systems.

This is a high-impact commercial role focused on generating new business opportunities, building relationships with prospective customers, and helping organisations understand how Safely can support their operational and compliance goals.

You will play a key role in expanding our market presence by identifying target customers, opening conversations, qualifying opportunities, booking product demonstrations, and progressing leads through the early and mid-stages of the sales cycle. You will work closely with leadership, marketing, and customer-facing teams to convert market interest into qualified pipeline and long-term customer relationships.

This role is ideal for someone who is commercially driven, confident, engaging decision-makers, and excited by the opportunity to help grow an ambitious SaaS business serving frontline industries.

Key Responsibilities

• Generate and qualify new business opportunities across frontline sectors including hospitality, food service, manufacturing, healthcare, and other operationally intensive environments
• Identify target customers and key decision-makers across operators, groups, franchises, and multi-site organisations
• Conduct outbound prospecting through email, phone, LinkedIn, networking, and other relevant channels
• Respond to and qualify inbound leads generated through marketing activity, referrals, partnerships, and campaigns
• Book meetings, discovery calls, and product demonstrations for senior commercial colleagues or lead them directly where appropriate
• Build strong early-stage relationships with prospective customers by understanding their operational challenges and business priorities
• Clearly communicate Safely’s value proposition in a way that is relevant to operational leaders, compliance teams, site managers, and senior decision-makers
• Develop a strong understanding of Safely’s platform, customer use cases, and the operational problems it helps solve
• Maintain and progress an active pipeline of opportunities through the CRM, ensuring accurate forecasting and follow-up
• Work closely with marketing to support campaigns, lead follow-up, event activity, and sales enablement initiatives
• Support the preparation of proposals, sales materials, and commercial follow-up communications
• Identify opportunities for strategic partnerships, referrals, and commercial introductions
• Attend industry events, networking opportunities, site visits, and customer meetings where relevant
• Share market feedback, prospect objections, and competitive insights with the wider team
• Consistently work towards new business, pipeline, and activity targets
• Represent Safely professionally and credibly in all customer and market-facing interactions

What Success Looks Like

• A strong pipeline of qualified new business opportunities is consistently generated
• Prospective customers clearly understand Safely’s value and relevance to their operations
• Meetings and demos are booked with the right-fit stakeholders and accounts
• CRM records, pipeline tracking, and follow-up activity are well managed and accurate
• Sales targets and activity KPIs are met or exceeded
• Market feedback is captured and used to improve messaging, campaigns, and sales effectiveness
• Safely’s commercial presence and awareness across frontline sectors continues to grow

Required Experience

• 2+ years in a business development, sales development or commercial role
• Proven experience generating and qualifying new business opportunities
• Strong communication and relationship-building skills, with confidence engaging prospects by phone, email, video call, and in person
• Experience managing sales activity and pipeline through a CRM
• Ability to understand customer problems and position a solution in a clear, relevant, and consultative way
• Commercially driven, self-motivated, and comfortable working to targets and KPIs
• Strong organisation and follow-up skills, with the ability to manage multiple opportunities at different stages
• Confident working in a fast-paced environment where priorities can evolve
• Strong written and verbal communication skills

Nice to Haves

• Experience in SaaS, technology, or software sales
• Experience selling into frontline industries such as hospitality, food service, manufacturing, healthcare, facilities, compliance, or multi-site operational businesses
• Familiarity with consultative sales and solution-led selling
• Experience in an early-stage, startup, or scale-up environment
• Understanding of operational software, digital transformation, or workflow-based platforms
• Experience using CRM and sales engagement tools such as HubSpot, Salesforce, Pipedrive, Apollo, LinkedIn Sales Navigator, or similar
• Interest in AI, operational technology, IoT, or workforce productivity solutions

Skills and Attributes

• Commercially minded and naturally proactive
• Strong listener with the ability to uncover prospect needs and pain points
• Credible, professional, and confident in customer-facing situations
• Resilient and comfortable with outbound outreach and follow-up
• Curious about customer operations and motivated by solving real business problems
• Able to simplify complex platform capabilities into clear business benefits
• Strong attention to detail and disciplined pipeline management
• Positive, collaborative, and eager to contribute to a growing business

Working Style

This role is expected to be hybrid or remote, with travel as required for customer meetings, site visits, events, and internal collaboration.

What’s on Offer

• £30k - £35k base salary uncapped commission
• Opportunity to join Safely at an exciting stage of growth and make a real impact
• Potential for equity or long-term incentive participation
• Flexible working arrangements that support productivity and balance
• A collaborative environment where ideas are valued and ownership is encouraged
• The chance to work at the intersection of AI, SaaS, and IoT
• Meaningful career development as the company scales
• A role where your work directly shapes customer success, product adoption, and business growth
• Leave and flexibility that support wellbeing, work-life balance, and the realities of day-to-day life

Why Join Safely Systems

At Safely, you’ll be joining a company solving real operational challenges for multi-sector businesses. You’ll work with customers who rely on the platform to improve compliance, reduce waste, strengthen safety, and run smarter day-to-day operations.

This is an opportunity to take ownership, build strong customer partnerships, and play a meaningful role in shaping both the customer experience and the future growth of the business.

Other Things to Know

We make hiring decisions based on experience, capability, potential, and the value you can bring to Safely Systems and our culture.

If you apply, please let us know if you require any reasonable adjustments during the recruitment process.

We know that great candidates do not always match every requirement exactly. If your experience is relevant and you are excited about the role, we would still love to hear from you.

Interviews may be conducted virtually and, where relevant, may include a stage focused on customer communication, problem-solving, and technical thinking.