Marketing Project Analyst - London Hybrid

£37,000 - £42,000 dependent on experience

Marketing Project Analyst

Salary £37,000 to £42,000

Permanent

London Hybrid

Our central Data Strategy team is keen to appoint a high-energy, commercially minded and experienced Marketing Project Analyst to support, implement, and optimise Saga’s data driven marketing strategy.

Reporting to our Data Strategy Lead in our central group function, you will work across business units to deliver our data strategy, ensuring we capture data and marketing permissions that will be of value to the business and leverage our existing data assets in decision-making and operational systems.

The role requires curiosity, the drive to seek out new ways of data capture, strong analytics skills, understanding of data processes and marketing technologies, attention to detail, and the ability to collaborate effectively with cross-functional teams.

If you are passionate about data-driven marketing and have a proven track record in data marketing, data operations or data product management, we would love to hear from you.

We offer flexibility over where you work. You choose a place that you feel most comfortable and productive, either from home or in one of our hubs in London or Folkestone. Our data team visits London roughly once a week.

Role Responsibility

As our Marketing Project Analyst, you will support the development and implementation of data-driven marketing strategies to enhance customer engagement and drive business growth.

Other accountabilities include:

• Optimising consent management processes, whilst ensuring compliance with GDPR and other relevant regulations
• Supporting the development of initiatives to grow the database, including website sign-ups
• Analysing and interpreting data to provide actionable insights and recommendations to support database growth
• Monitoring and regularly reporting on KPIs to measure the effectiveness of consent capture and data strategies
• Identifying new data sources & opportunities and overseeing the capture and validation into analytical and marketing processes.
• Where consent/permissions are captured, ensuring compliance in implementation approach
• Working with the Analytics team to implement data segmentation strategies into marketing decisioning
• Ensuring that metadata in Saga’s estate (e.g. website tagging) is of the right quality and value for decisioning in the business
• Helping teams get data to where it is needed for real time decisioning across the entire marketing funnel

• Evaluating and testing new data integrations and tools to enhance marketing performance
• Providing recommendations based on testing to optimise outcomes.
• Collaborating with the business, focusing on improving data leverage and implementing personalised campaigns across all channels
• Collaborating with vendors and internal stakeholders to assess the compatibility and leverage of new integrations and to gather requirements
• Working closely with the Technology and Digital teams to identify first party data opportunities and alignment of Saga’s data strategy initiatives into their roadmap.

The Ideal Candidate

Our ideal Marketing Project Analyst will have experience in implementing data marketing strategies, including database growth and data-driven marketing.

Other skills and experience required include:

• Worked with marketing teams to use data for effective campaign design and execution.
• Identified untapped data opportunities to create business value.
• Successfully led small-medium sized data strategy tests/projects.
• A proficient level of understanding of the ESPs – how data is managed through quarantine processes and one-click list unsubscribes.
• Strong analytical skills with the ability to interpret data sets and provide actionable insights.
• Excellent numeracy and a natural critical thinker.
• Understanding of analytics tools and techniques.
• Be technically savvy with a commercial mindset, ideally with a strong emphasis on Adobe platforms and the ESPs.
• Familiarity with the latest technology trends and their application in business settings.
• Knowledge of first-party data strategies and customer segmentation.
• Familiarity with data visualization tools and techniques.

• Knowledge of project management practices and methodologies, including Agile and Scrum.
• Understanding of data management principles, including data governance, quality, and security.
• Understanding of GDPR, consent and data privacy regulations.
• Effective communication and collaboration skills, with the ability to work effectively in a collaborative environment.

Package Description

Everyday our colleagues deliver exceptional experiences to our customers. We believe exceptional work deserves even more exceptional rewards, that\\\'s why we have put together an amazing benefits package for all colleagues.

BENEFITS AVAILABLE TO ALL COLLEAGUES:

• 25 days holiday + bank holidays
• Option to purchase additional leave up to 5 extra days
• Pension scheme matched up to 10%
• Company performance related annual bonus - Up to 5%
• Life assurance policy on joining us
• Wellbeing programme
• Colleague discounts including family discounts on cruises and holidays
• Range of reductions and offers from leading retailers, travel groups and entertainment companies
• Enhanced maternity and paternity leave
• Grandparents leave
• Income protection
• Access to Saga Academy, our bespoke learning platform

About the Company Over the past 70 years we have become the UK\\\'s specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine.At Saga we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. We value diversity not just because it is the right thing to do, but because diverse teams perform better.Fair consideration is given to applications from all applicants, including those with disabilities and those over who are over 50 as we are champions of age inclusivity. We are an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required. For more information on our DEI policies please visit our Saga Careers page. Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner. Job Reference: saga/TP/56250/3253