Head of Lead Generation

Head of Lead Generation

Salary: £35000-£45000

Bonus: Up to £35000 per annum

Location: Belfast

Our client is seeking an ambitious, results-driven Head of Lead Generation to lead and develop their outbound lead generation function across their Telecoms, IT Services, and Web Design divisions.

This is a hands-on leadership role requiring someone who can both lead from the front and manage a high-performing team. The successful candidate will be responsible for recruiting, training, motivating, and developing a team of Lead Generation Executives while actively contributing to appointment setting and business development activities themselves.

Key Responsibilities

Leadership & Team Management

• Recruit, onboard, train, and develop a high-performing lead generation team.

• Set clear individual and team KPIs focused on activity, appointments, opportunities, and revenue contribution.

• Conduct regular coaching sessions, performance reviews, and call listening exercises.

• Create a positive, motivated, and competitive team culture.

• Identify skills gaps and implement training plans to improve performance.

Lead Generation & Appointment Setting

• Personally generate appointments and opportunities through outbound calling and prospecting.

• Lead by example through daily outbound activity and high standards of prospect engagement.

• Generate qualified appointments for Telecoms, IT, and Web Design sales consultants.

• Build and maintain a healthy sales pipeline through effective prospecting techniques.

• Develop and refine outreach strategies to maximise conversion rates.

Performance & Data Analysis

• Monitor and analyse key performance metrics including:

• Calls made

• Contact rates

• Appointment conversion rates

• Sales conversion performance

• Team productivity

• Produce weekly and monthly performance reports.

• Use data insights to improve campaign effectiveness and team performance.

• Forecast lead generation performance and identify growth opportunities.

Campaign & Territory Management

• Manage outbound campaigns across:

• Northern Ireland

• Scotland

• Republic of Ireland

• Work closely with Sales and Marketing teams to align lead generation activities with business objectives.

• Ensure accurate CRM management and data quality.

• Identify new market opportunities and target sectors.

Growth & Strategy

• Develop and implement lead generation strategies that drive consistent month-on-month growth.

• Continuously improve processes, scripts, messaging, and campaign effectiveness.

• Stay informed on industry trends within Telecoms, IT Services, and Digital/Web Design markets.

• Contribute to overall business growth plans and revenue targets.

Skills & Experience Required

• Proven experience in a lead generation, telesales, business development, or appointment-setting leadership role.

• Experience managing and developing high-performing outbound sales teams.

• Strong telephone sales and prospecting skills.

• Demonstrable success in achieving and exceeding lead generation targets.

• Experience using CRM systems and sales reporting tools.

• Strong analytical and reporting capabilities.

• Excellent communication, coaching, and motivational skills.

• Ability to lead from the front and actively participate in prospecting activities.

Desirable

• Experience within Telecoms, IT Services, Managed Services, SaaS, or Digital/Web Design sectors.

• Knowledge of B2B sales cycles and appointment setting.

• Experience operating across UK and Irish markets.

• Understanding of sales and marketing alignment strategies