Partner Marketing Manager

Partner Marketing Manager (Remote, UK-Based)

A fast-growing SaaS provider is seeking a strategic and hands-on Partner Marketing Manager to lead marketing initiatives across its expanding network of accountancy and advisory partners. This role is central to scaling growth through collaborative go-to-market strategies, partner enablement, and high-impact campaigns.

The Opportunity

As Partner Marketing Manager, you will be responsible for developing and executing a comprehensive partner marketing strategy tailored to the accountancy channel. You will work closely with partner firms to co-create marketing plans, build joint value propositions, and deliver measurable pipeline and revenue growth. This is a high-visibility role that requires both strategic thinking and tactical execution, with the autonomy to shape how partners engage and succeed.

Key Responsibilities

• Develop and execute a comprehensive partner marketing strategy for our accountancy partner network
• Build and manage relationships with key accountancy firms, understanding their needs, priorities and go-to-market approaches
• Create and implement joint marketing plans with strategic partners, including events, campaigns, and content initiatives
• Develop partner-specific marketing content and sales enablement assets (presentations, case studies, battle cards, guides, campaign assets)
• Establish and manage a partner portal with accessible marketing collateral, training materials, and campaign toolkits
• Plan and execute partner events (both physical and virtual), including partner summits, webinars, and roundtables
• Lead proactive communications to partners through newsletters, updates, and regular engagement touchpoints
• Support partner recruitment initiatives with targeted campaigns, nurture programmes, and outreach strategies
• Collaborate with sales to track partner-sourced and partner-influenced opportunities through the pipeline
• Work with Partner Managers and Growth Marketing to plan activities, manage budgets, and optimise ROI
• Track, analyse, and report on partner marketing performance, identifying insights and recommending actions
• Champion our partners internally, ensuring their voice is heard in product and marketing decisions

What youll bring

• 3+ years experience in partner, channel, or alliance marketing within a B2B SaaS environment
• Experience working with accountancy firms, financial software resellers, or professional services partners is highly desirable
• Proven success in developing and executing partner marketing programmes
• Strong relationship-building and stakeholder management skills
• Skilled in creating enablement content and sales tools that drive partner engagement
• Familiarity with partner ecosystems, co-marketing best practices, and channel dynamics
• Analytical mindset with experience tracking partner-influenced pipeline and ROI
• Excellent communication and presentation skills, including C-level engagement
• Proficiency with partner portals, CRM systems (HubSpot preferred), and marketing automation tools
• Self-starter with the ability to work autonomously in a fast-paced, remote-first environment

Nice to have

• Background in FinTech or accounting software
• Understanding of the UK accountancy market and advisory services
• Familiarity with accounting workflows and practice management challenges
• Exposure to partner tiering models and incentive programmes
• Knowledge of SEO, CRO, and digital marketing fundamentals
• Willingness to travel for partner meetings and events

Whats Offered

• 40,000 base salary plus share options after probation
• Remote-first working model with flexible hours (core collaboration 10am3pm UK)
• 25 days annual leave plus bank holidays and your birthday off
• Private health cover
• Bi-annual company off-sites focused on strategy, learning, and team connection

This is an excellent opportunity for a driven marketing professional to shape a high-impact partner programme and contribute meaningfully to a companys next stage of growth. If youre passionate about building partnerships that deliver real value, wed love to hear from you.