Chief Digital Officer

Location: Peterborough (Hybrid - 3 days onsite, 2 days remote)Contract: Full-time, Permanent Reports to: CEO / Executive Leadership Team Salary: Competitive + Bonus + Benefits

We're looking for a visionary and commercially astute Chief Digital Officer (CDO) to lead the next phase of digital transformation and international growth for a fast-scaling, design-led lifestyle business. This is a pivotal leadership role, responsible for building and integrating a high-performing digital ecosystem across ecommerce, performance marketing, customer intelligence, and digital platforms.

You'll work closely with the brand and creative teams to ensure digital excellence aligns with a bold, culturally resonant brand identity.

• Lead and develop three core digital functions:
  • Digital Platform - ecommerce infrastructure, UX/UI, and technology.
  • Digital Trading - commercial performance, merchandising, campaign execution.
  • Client Lifetime Value (CLTV) - CRM, loyalty, segmentation, lifecycle marketing.
• Define and deliver a scalable, data-led digital strategy across B2B and B2C channels.
• Overhaul and optimise ecommerce platforms (e.g. Shopify Plus), CRM, and ERP systems.
• Drive international digital expansion, launching localised sites and marketing in the US, UK, Europe, Middle East, and Asia-Pacific.
• Lead performance marketing across paid social, search, email, SMS, affiliate, and retargeting.
• Champion customer insight, segmentation, and behavioural analytics to inform product and marketing strategy.
• Collaborate with brand and creative teams to ensure digital storytelling reflects the company's design-led ethos.

• 10+ years of senior leadership in digital, ecommerce, or marketing roles.
• Proven experience leading multi-functional digital teams.
• Deep understanding of ecommerce architecture, CRM, analytics, and performance marketing.
• Experience scaling digital operations internationally.
• Strong commercial acumen with a passion for brand, design, and innovation.
• Collaborative, culturally fluent, and confident in founder-led, fast-paced environments.
• A natural storyteller and strategic thinker with a hands-on approach.

This is a rare opportunity to shape the digital future of a globally recognised lifestyle business. You'll be joining a passionate, creative, and ambitious team, with the autonomy to make a real impact across global markets.

Interested? Apply now with your CV and a short note on why this role excites you.

*Rates depend on experience and client requirements